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  • 4 Steps You Need To Take Towards Your Professional Online Profile Optimisation
    out about all of those people behind it So if your customers them to do business with your company make them feel they can trust you Here are some tips to help you increase your personal brand s online presence 1 Make sure you update your profile regularly Nice one congratulations I heard you got a promotion Well just make sure you let everyone else know about it by posting all the good news and your career changes on every profile you have registered online This way you will keep your profile constantly fresh and you will let everyone realize that you never stand still in your career 2 There are so many professional networking services out there Use them all Make sure you have an online profile everywhere More likely you have heard this sentence many times before and there is a reason for it Because it is true And even search ranking of your personal brand will increase if you are on Google Twitter Facebok and LinkedIn 3 Participate in as many discussions groups and forums as you can Ouh yes it is like in real face to face daily life the more you interact with others and take part in discussions conferences and communities the more noticed and known you will become For example there are many professional job forums on LinkedIn for you to use 4 Let them know you have been awarded Believe me we will be happy to find out about every single accomplishment of yours every single certification or award you achieve It will make people around you understand that you keep developing your professional skills and are being appreciated for that 5 Keep up to date with latest buzz around your industry It could be quite hard for you to be found

    Original URL path: http://www.zeidan.com.au/search-engine-optimisation-blog/4-steps-you-need-to-take-towards-your-professional-online-profile-optimisation.html?print=1&tmpl=component (2016-05-01)
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  • How To Effectively Monitor Your Brands Online Presence
    on the street I bet you are not measuring numbers in your head Well well well what is going to be the return of investment ROI after this chit chat I am having Or shell I just go To be honest You should definitely go if that is the way you treat every engaging conversation Carry on reading and I will tell you about the right way to monitor your brands online presence Are you actually engaging with your customers or with a brick wall instead Whenever you meet someone on the street do you really start your conversation by trying to sell something to them or by shouting out in their face about how amazing your new product or service is I am quite sure that is not the way you do it at least it shouldn t be Well try to go through your latest conversations you have been having online with your fans or followers and ask yourself Am I genuinely engaging Am I participating with them Am I really trying to build some strong relationships hard enough It is not about posting anything YOU like It is about bringing some value to your customers And that way I promise they will remember your brand Use your online home blog website to engage even further Yes it is quite truth A picture is worth a thousand words Yes your blog s or website s design or graphics do count But only as an eye catching first impression Just because you have a nice colourful and flashy website does not mean your customers will return to visit your website Ask yourself if there is something for your customers that would make them want to come back For instance show them that you care about them and you are

    Original URL path: http://www.zeidan.com.au/search-engine-optimisation-blog/how-to-effectively-monitor-your-brands-online-presence.html?print=1&tmpl=component (2016-05-01)
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  • What is Search Engine Optimisation (SEO)?
    results of a website but it also requires at least a basic understanding of HTML Generally SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine friendly thus getting higher positions in search results SEO is not by any means a form of advertising although it increases traffic to your website You can participate in paid search results for given keywords however the fundamental idea behind SEO is to achieve top search engine ranking because your website is relevant to a particular search term Several studies show that very few surfers will ever look past the second page of search results This means that if your website is not well optimized for targeted keywords very few surfers will ever see your website Statistically shown that clicks on results 1 4 are equal to all the clicks on results 5 1000 How do search engines work It is important to distinguish the difference between how humans view web pages verse how search engines do The former enjoys the beauty of the design the music of the site the movies displayed and of course the text content presented Unlike humans search engines are text driven Simplified search engines crawl the web looking for particular elements in a site mainly text This will give the search engines an idea about that the site is all about helping them in indexing processing calculating relevancy and retrieving Search engines crawl the web to see what s there This is performed by the so called crawlers spiders or bots a piece of software Spiders visit a site index it and follow every single link they find on their way indexing each and every one of them It is impossible for a spider to visit

    Original URL path: http://www.zeidan.com.au/search-engine-optimisation-blog/search-engine-optimisation.html?print=1&tmpl=component (2016-05-01)
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  • How to use Linkedin to get customers
    knows someone we know etc I determine how far away the association is between us whether it is a 1st 2nd 3rd or 6th level connection I then try to make contact with them through an introduction from someone I know through my business networks I look for someone to introduce me so that my initial contact is immediately more comfortable for them as well as myself This may not happen every time If the connections between us are weak I look for someone else in my networks who has a better connection and who is happy to introduce me This creates a warm introduction instead of making connection through cold calling If you choose to use this method of introduction you need to make sure you know why you are choosing to do it this that way If I am going to the trouble of creating a connection with a key person in a company I make sure I have a clear purpose for doing so I don t want to waste anyone s time When I make the connection I make sure that they will be interested in talking to me How to make connection I begin communication by sending a standard Linkedin message such as I d like to connect with you because Remember that there has to be an enticing reason for them to respond Before creating your message take the time to consider why they may be interested in knowing you What are the mutual benefits When they accept your connection send a thank you message and elaborate a little bit more about why you want to get to know them Invite them to have a coffee to discuss it in deeper detail I always take time to prepare myself for this process not only to determine the wording of the initial contact but also so that I can prepare strategies on how I will follow up with them and gain clarity about what kind of business relationship I would like to create If at first you don t succeed Your chosen contact may or may not connect with you so you may need to be persistent Follow up one week later then two weeks later then a month later then another month Don t just give up if they don t respond straight away They may be on holidays or involved in a major project that is taking up their time and attention Not everyone checks out their Linkedin connections every day Create a timetable for your follow up strategy Please DO NOT try to SELL to them at this point You are building a relationship with them Over time invite them to your next seminar or a conference or workshop on a common interest By focussing on relationship building you will be surprised how quickly you begin to do business together You can approach it a few ways 1 Using direct connection Send them a simple message such as I would like to

    Original URL path: http://www.zeidan.com.au/social-media-blog/how-to-use-linkedin-to-get-customers.html?print=1&tmpl=component (2016-05-01)
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  • Digital Agency in Melbourne - Zeidan
    Social Media Management Search Engine Optimisation AdWords Content Copywriting Digital Strategy Blog Login Home Our Work About Us Wealth of Knowledge Technology Content Management Systems Services Web Design Mobile Web Design Web Development eCommerce Mobile Apps Social Media Management Search Engine Optimisation AdWords Content Copywriting Digital Strategy Blog Published in Social Media How to use Linkedin to get customers Read more Subscribe to this RSS feed Search Categories Zeidan eBusiness

    Original URL path: http://www.zeidan.com.au/tag/Linkedin.html (2016-05-01)
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