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  • This Is Why You Need a Good Content Management System (CMS)
    And As Many Times As You Want Funny enough but I still remember those crazy days when my customers would pay me not only to develop their website not only to host their website but also to update their website Those were the days when no one knew about such a thing as Content Management System existing Good Morning in 2012 Yes it really is 21st century today and it all has changed big times We live in so fast changing world that no one would accept you updating your web content on rare occasions or even leaving it not updated for a while With Content Management System it is unbelievably easy to maintain your web content even without the tinniest web development or coding knowledge Using this user friendly system you can add articles web pages news photos and videos anytime and anywhere It Lets You Build Your Site More Functional There are so many popular content management systems including Wordpress and Joomla They all have something great in common All those systems let you add more functionality to your website by installing new plugins or addons But there are so many of them available on market in these days that I suggest you not to get too excited with using them all It is very easy to make your website load and function much slower by using too many addons and plugins Save Loads Of Money Just By Using Content Management System You obviously should know that good web design is not cheap So now imagine that you needed to update your website once a week I can guarantee that your website would only bring your business down by costing too much to maintain It is definitely much cheaper to bring your website s maintenance team in house

    Original URL path: http://www.zeidan.com.au/web-design-blog/this-is-why-you-need-a-good-content-management-system-cms.html?print=1&tmpl=component (2016-05-01)
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  • Starting the Web Design Process
    important element in your web design is that your website is easy to navigate With billions of websites out there you want to make sure that anyone visiting can easily find the information they are looking for You want to make the experience that you share with visitors simple and intuitive A web designer can help to make sure that everything is where it should be Then you need to figure out who your visitors are going to be and your web design must take into account the layout and content accordingly And please don t forget that a flashy colourful website with bad content risks alienating people as much as bad navigation Once you know who you are talking to it will be easy to figure out what you are going to say to them Now it s time to talk about applying your personality to your web design Your branding and design will work together to create the best look and feel available to you In web design your logo will determine the other elements of the website like the colours fonts and layout This is how your web design will begin to reflect your personality and messages

    Original URL path: http://www.zeidan.com.au/web-design-blog/starting-the-web-design-process.html?print=1&tmpl=component (2016-05-01)
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  • Importance of Website Redesign
    and an experience to use There is almost no limit to what is possible to promote your business when you decide to redesign your website When your website undergoes a redesign the designers also put into place web standards in design What this means for you is that any client viewing your website on any browser can view the website in its complete glorious whole without experiencing browser compatibility problems So if your client is using the latest version of Firefox or Safari or Chrome there won t be any problems for them Is this important It is if you consider that In January 2011 Firefox officially eclipsed Internet Explorer as the browser of choice across Europe Your web redesign means you won t miss out on a single client due to outdated web builds And lastly by now I am sure you ve heard of social media You may even have a Twitter account or a Facebook page When you start your redesign process you will be able to integrate your social media campaign right there on your home page This means you will be able to communicate better with your clients and with a good SEO company you

    Original URL path: http://www.zeidan.com.au/web-design-blog/importance-of-website-redesign.html?print=1&tmpl=component (2016-05-01)
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  • How To Choose The Perfect Web Designer For Your Business
    you get advice from a reputable expert who displays honesty As the internet evolves and new technologies are introduced your web designer should be capable of supporting your business throughout your entire business lifecycle The web designer selected should be willing to grow with you and be able to recommend technologies that will assist growth A good way to determine if a web designer will suit your business needs is to ask for references or examples of their work You will be able to decide if you like their style of work by doing some research Some web designers are more suited to specific industries therefore looking at a portfolio of clients will assist you to understand their style It is your responsibility to provide a comprehensive brief Similarly it is the web designer s responsibility to gather as much information as possible to be able to provide a tailored website for your business Ensure that communication channels stay open at all times The web designer you select should be willing to explain things to you and answer any questions You want to know enough about your website that will safeguard you in case for any reason you may need

    Original URL path: http://www.zeidan.com.au/web-design-blog/how-to-choose-the-perfect-web-designer-for-your-business.html?print=1&tmpl=component (2016-05-01)
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  • Great Web Design for the Decade to Come
    and browsers that need to work with your site grows Responsive web design represents a fundamental shift in how we ll build websites for the decade to come Jeffrey Veen author of The Art and Science of Web Design One Site for Every Screen Why would you want to waste your time and money by creating a new version of your website for every kind of device around us Even the definition itself says that it is a website that responds to the device that accesses it and delivers the appropriate output for it Think about any random hotel Do architects really design a hotel for each group of people that walk in it I do not think so That is why a good web design adjusts itself at least it should do there is no need for many custom designed solutions for every category of users and devices Imagine now you have all this important information on your company s website Starting from company s about page pictures testimonials and including company s contact information Now how gutted you would be if your potential customer just could not be able to see for instance your company s address or phone number on their mobile device And it is all just because a part of the content would float outside the screen I got to be honest with you if I was that customer I would press that shiny Back button on my browser right away who knows I would end up going straight to your competitor who has already gone mobile Is it really that important You would ask If you still have not managed to get my point on how important it is just let me tell you something right now you might not care how your customers

    Original URL path: http://www.zeidan.com.au/web-design-blog/great-web-design-for-the-decade-to-come.html?print=1&tmpl=component (2016-05-01)
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  • Content Management System (CMS)
    work a few concepts must be understood first Metadata Metadata is a set of information that relates to each piece of content stored in your system database It describes what the content is all about how it associates to other content in the system In a nut shell it is information about information Finally metadata is what is used by search engines for instance for searching and indexing Template All CMS use templates in order to display the content stored to the end user This is the way the stored content will look on your website or intranet pages Usually those are created by web designers and managed separately from your content One could describe the templates as blank versions of your page types At publishing time the CMS fills in those blank versions with the content stored in the system for final presentation One could design a set of templates for presenting different type of content or sections of their website Separation of Content Presentation When creating content the CMS isolates the content data from the content formatting and metadata However it keeps track of the relationship between all three parts This is important as provides portability to your content Since your content is not attached to the format then you can reuse your content in any other way you wish How does all of this integrate The heart of any CMS is some kind of a repository commonly known as a database This is where the content is stored ready for publishing Additionally each CMS has what s called the back end and the front end The back end is where content authors create their content store it and categorise it using metadata management tools The front end however is what s accessed by your audience This is

    Original URL path: http://www.zeidan.com.au/web-design-blog/content-management-system-cms.html?print=1&tmpl=component (2016-05-01)
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  • Creating an online Sales Funnel with SEO
    want and they are ready to purchase 5 Loyalty Once the prospect becomes a customer they are open to developing a longer relationship with your business This must be carefully nurtured through a series of communications they accept your emails there is interaction on social media they will like your business on Facebook etc they will refer friends and others they purchase other products To demonstrate how this works let s take the example of someone who is interested in a dishwasher Here are the actions they may take at each level of the funnel 1 Awareness They begin their search entering a general broad term such as dishwasher 2 Interest They decide that a benchtop dishwasher best suits their needs so they search for benchtop dishwasher 3 Evaluation Once they have decided that they want a benchtop dishwasher they begin searching for other more detailed information like the brand the best price the efficiency the colour 4 Commitment once they have found the dishwasher that meets all their refined requirements they are ready to get out their credit card and purchase 5 Loyalty At their point of purchase this purchaser can begin to build their loyalty The first step is offering their email address and allowing the dishwasher distributor point of sale to make regular contact with them This customer s loyalty can now be earned through tailored appropriate communications inviting them to make connection on Facebook purchasing fittings and add ons for their dishwasher viewing promotions referring friends and family to the website or Facebook page and continuing to stay connected by purchasing other items Developing your online Sales Tunnel What does the Sales Funnel mean to you in relation to your search engine optimisation Think about the funnel you need to create for your prospective clients You

    Original URL path: http://www.zeidan.com.au/search-engine-optimisation-blog/creating-an-online-sales-funnel-with-seo.html?print=1&tmpl=component (2016-05-01)
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  • Benefits of improving your Search Engine visibility
    every piece of content they created This meant that a lot of their content simply didn t make sense Black Hat SEO Many experts began using aggressive techniques and tactics in their SEO These strategies are focused on the search engines not the human audience A lot of these strategies don t even obey the search engines rules The techniques include keyword stuffing invisible text and doorway pages This kind of SEO is generally used by those businesses looking for a fast financial return on their website rather than a long term investment in their website and their relationship with their customers Because these kinds of strategies are outside the search engines rules using them could result in your website being banned from the search engine and your valuable information being exiled from your marketplace for a very long time Content and connection In order to curb the kind of activity where sites were spamming the search results yet still ranking well Google went back to basics and introduced another way of determining which sites deserved a higher ranking Now it relies on the number of links you have going to your website the number of people linking to the content and the number of updates and improvements you create In other words the number of customers prospects industry peers and people seeking expertise in your field who are returning to the content that you are producing The better your content the more attention you receive the higher you rank with search engines and the more you build your reputation The quality of the links This change in the criteria means you need to ask yourself if your content is Fresh Original Not copied from other sites Engaging Relevant to your customers Easy for customers to understand Easy for them

    Original URL path: http://www.zeidan.com.au/search-engine-optimisation-blog/benefits-of-improving-your-search-engine-visibility.html?print=1&tmpl=component (2016-05-01)
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