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  • eBusiness vs. eCommerce
    using the Internet to order and pay for products and services while eBusiness covers a broader range of activities that could take place via eMail or the web The latter describes the information systems and applications used to support and drive business processes using web technologies eBusiness allows for more efficient and effective linking between departments development of a closer relationship with suppliers and partners and better meet the needs and expectations of clients leading to improvements in the overall business performance While having a web presence is the most common form of eBusiness it is much more than that There is a vast number of Internet technologies all designed to help businesses work smarter rather than harder To name a few mobile and wireless technologies CRM CMS etc Benefits of eBusiness The benefits of eBusiness are vast To name a few eMarketing improve external product promotion and internal communications eCommerce increase sales eMeeting reduce communication and travel cost utilising online meeting tools CRM maximise lead conversion track and monitor interactions with clients Collaborative Tools Virtual Workspace Improve supplier relations and productivity Integrated Back Office Systems streamline business processes Lets Get Rid of Those Small Business Fears eBusiness is not limited to large sized corporations Any business looking to lower their costs operate faster and more profitably and improve its productivity and efficiency could implement eBusiness only if it makes business sense of course Small businesses fear eBusiness due to foreseen risks and obstacles mainly cost security technical expertise and return on investment ROI However such objections are not really substantial Cost technology is not always expensive There are many ways to implement eBusiness with modest costs or virtually no cost using Open Source solutions Some businesses were successful by putting web access and e mail to good use The

    Original URL path: http://www.zeidan.com.au/ebusiness-blog/ebusiness-vs-ecommerce.html?print=1&tmpl=component (2016-05-01)
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  • 3 Brilliant Tips, That Will Keep Your eCommerce Website In Competition
    most importantly BORING marketing ideas You really have to be as creative as you possibly can to break through this tough eCommerce website business This new not that new to be honest marketing technique called Re Marketing tries to follow a potential customer For instance imagine you visited some website and checked out a corner sofa you want to have in your living room so much but yet left the website without making a purchase Companies can actually follow you and remind you about the product you viewed but did not purchase Yes yes I know it really sounds creepy and it actually is That is why you really have to be carefully when using this new method because you can definitely make your potential customers become annoyed 2 We Are Using Mobile Phones For Shopping More Than We Ever Thought We Would Whenever I am on a bus most of the times I am bored to death and please stop pretending I know you are too So because of that I use my mobile phone to entertain myself whenever I am bored or just waiting I am entertaining myself on Youtube Twitter Facebook Google etc So why would we not make a purchase as well while we have some spare minute And let me tell you we actually do and we do a lot So now there is something I really want to tell you but you should have known about it already anyway Those entire eCommerce websites with a mobile version or separately development mobile application for shopping purchases really do get much more sales and closed purchase deals than those who do not have any eCommerce version developed specifically for mobile phones 3 Third Pary eCommerce Is Two Words You Should Remember There are quite many Third

    Original URL path: http://www.zeidan.com.au/ecommerce-blog/3-brilliant-tips-that-will-keep-your-ecommerce-website-in-competition.html?print=1&tmpl=component (2016-05-01)
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  • 5 Social Media Tips for eCommerce You Just Cannot Afford To Ignore
    about so much Use these amazing tools to monitor what is happening in your industry what people are saying about you your brand competitors your products or service Statistics Will Make You Cry Or Smile You like it or not but that is the truth Statistics definitely is the place where you can find out whether or not you really are doing as good job as you think Do not avoid them do not forget about them or ignore them Facebook has its own internal statistics system and there are many more external statistics tools made by third party specially for You 2 Be Genuinely Scared Of Your Competitors I know so many business owners thinking how amazing and great they are Well as amazing as you think you are this is NOT the right time or the right place for stuck up ones Grow up and respect your competitor Use Social Media to listen and monitor your eCommerce competition It is an opportunity for you to find out what websites or forums they visit Who they are talking to and what they have to say The last but not the least you are not Mr Know It All so it is time to use these tools to learn from your competitors from their success and their failure 3 Do Not Even Think About Throwing Exactly Do not throw your promotions or products in your customer s face Just like with any human being in real life in face to face situation you would first of all try to talk to them and engage with them Well and if you have a bit of common sense you should realise that is exactly the same way you should interact using social media Tell them what is going on in your office

    Original URL path: http://www.zeidan.com.au/ecommerce-blog/5-social-media-tips-for-ecommerce-you-just-cannot-afford-to-ignore.html?print=1&tmpl=component (2016-05-01)
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  • Did You Know Video Increases Your eCommerce Success
    you should get serious about video in order to make your eCommerce business a successful one Myth It is expensive time consuming and takes a lot of human resource That really is one of the biggest myths about video production I have ever heard Yes it used to be like that but I can tell you now it is not anymore Using today s automated technologies it is so much easier so much cheaper and so much less time consuming to produce your own video at the same time in very high quality It is exactly what has happened to the photo industry It used to be only professionals that were able to produce some awesome high quality photos But now in these days any teenager with iPhone can actually make some money by becoming a citizen journalist So believe me it really is much easier than it used to be If you want your product or a whole website to be passed and shared Go video This is true videos definitely encourage sharing far often than just a plain text or image content Every video you produce is guaranteed to grab more attention on social networking websites like Google Twitter Facebok etc Therefore video ends up being shared and passed from one customer to another And if your videos are not only plain and informational but interactive entertaining and funny instead believe me everyone will just start liking sharing retweeting and tweeting about it just without you asking them to do so Videos can certainly save all that hustle of scrolling navigating and clicking Your website visitors will get more engaged if you have videos on your eCommerce site They can be just informational videos that describe certain products or even a video on how to use a specific

    Original URL path: http://www.zeidan.com.au/ecommerce-blog/did-you-know-video-increases-your-ecommerce-success.html?print=1&tmpl=component (2016-05-01)
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  • 5 Crucial Features of Awesome Web Design for Your Business
    door So the same idea applies here a hosting is where your website lives So there just would not be a point in spending money on getting a place for Your company on the web if the actual website barely loads or is completely down 2 Completely Clear Navigation Mmmm imagine being in Melba Gully Rain forest in Melbourne right now I would love it too But I bet you would not be so happy anymore if you ended up getting lost there Believe me everyone would without a good navigation So why let your customers get lost To make sure they have the best experience possible and they do not get lost provide them with a good and easy to understand navigation 3 Important Contact Information Believe it or not but the most important part of your new web project is a contact information page Whatever is the easiest way to get in touch with you let your customers know If you do not want to give out your post address e mail address mobile or home phone then every good web designer will be able to create a contact form Good contact form should be the first place for your customers to go in touch with you in a fast and painless way 4 Never Forget Business Information Well this is pretty simple What is that you do Best photographer in town Then make your customers believe you are one by implementing a portfolio of the best photos you have taken Let them know what a great lawyer you are by adding your recent customer s testimonials I heard you serve most delicious food in your Italian restaurant but your potential customers do not know it yet so have a food menu as part of the design 5

    Original URL path: http://www.zeidan.com.au/web-design-blog/5-crucial-features-of-awesome-web-design-for-your-business.html?print=1&tmpl=component (2016-05-01)
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  • Web Design: Pay Attention to
    the purpose of each page on the website how to measure the success of the website how to measure increased efficiency in the business how to measure the improvement in sales and if the website is going to act as an information hub in addition to other functionalities Finally consult with eBusiness specialists ask your existing client base how you could improve your business by having a website and look at your competitors and what they are already doing Learn from their mistakes and improve on their successful systems KPIs Having a website as your online presence is exciting but is absolutely a waste of money if its performance is not measured There are many reasons to have a website branding information hub lead generation online store online bookings and so on The performance of each type is measured differently For instance an online store needs to generate sales of a set volume while an informative website needs to reduce the customer care department workload Setting KPIs for any website is not necessarily and easy task That is why planning to move online is important Additionally thinking of the website as the core where all other business activities revolve around it is paramount One should think of the target market their behaviour what the purpose of the page they are visiting is how the page is going to help the business the conversion rate that is acceptable through a given page how the business will measure improved offline employee performance etc Call to Action A good salesman is one that asks for the business this is the same on any website Presenting information to potential clients is not good enough A call to action is needed This could take the form of registering for a newsletter calling you right now downloading more information in PDF format or having to act on a special deal that will only last for a month week or even an hour Moreover a call to action does not have to be a complicated ask from the customer and it could be as simple as asking the user to tweet about what they are reading or clicking the like button Each page on any site needs to have a purpose and a call to action on that page needs to support this purpose The Journey When clients visit any company office they first arrive at the reception then they get directed to a meeting room or an office to meet with the appropriate person they are after Finally they might be taken on a tour or presented with a contract to sign or a product that they have purchased The same applies to any website Customers may arrive at your website through any page Then they either exit or move on to other pages When building a website one should think of the journey they want to take their customer on Starting from page A and leading them through to page Z where they will be

    Original URL path: http://www.zeidan.com.au/web-design-blog/web-design-pay-attention-to.html?print=1&tmpl=component (2016-05-01)
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  • Web Design vs. Web Development
    web development A website is required to contain both design and development elements in order to not only attract visitors but to retain them This is why a balance between the design and development of a website can result in an effective website for any business Web design involves the physical look and feel of a website how customers see it and interact with it Think of the design as the customer facing aspect of your website such as layout navigation and colours used It concerns user experience and visuals rather than functionality Web development on the other hand does involve functionality how the website actually works and how visitors get things done on it Think of the development as the back end or programming of your website such as CMS e Commerce registration and database applications A good web designer will make your website user friendly and allow visitors to do exactly what they are meant to do On the other hand a good web developer will ensure that the functions utilised are suited to and supported by your website so that visitors can carry out actions seamlessly As such if your business is new to the online world

    Original URL path: http://www.zeidan.com.au/web-design-blog/web-design-vs-web-development.html?print=1&tmpl=component (2016-05-01)
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  • Useful Guide To Mobile Web Design Strategy
    a website developed only for one sort of platform computer You have to remember all those customers of yours who will visit your website even on their TVs For that reason you need a good mobile strategy That is kind of strategy that will help you understand and define the guidelines of how your website will look and function in the mobile space Understand what are the main goals There might be so many circumstances that will make you consider thinking about mobile site development If you already have a website you might just want to create exactly the same looking mobile version with exactly the same purpose But maybe you want to redesign your current website and at the same time also create a new mobile site And at end of the day why would you not think about creating a completely brand new website design for both desktop site and a mobile one Make it very clear and understandable on what is the purpose of your mobile site Your mobile website s business objectives could either be the same as the desktop s or on the other hand completely different or even opposite Is it only brand awareness through constant information and images you want to deliver Is it a simple communication tool between you and your customers Or is it an eCommerce solution you are after Responsive design is a huge mast have for every mobile site It is not only phones that are called a mobile device Here we are also talking about tablets tvs and very soon to come special glasses thanx google and even refrigerators So your new mobile website design has to look perfect on every each of these mobile devices no matter what are the circumstances screen resolutions supporting technologies etc By

    Original URL path: http://www.zeidan.com.au/web-design-blog/useful-guide-to-mobile-web-design-strategy.html?print=1&tmpl=component (2016-05-01)
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