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  • 4 Steps You Need To Take Towards Your Professional Online Profile Optimisation
    but it is even crucial Because for instance so many people before decided whether to trust a certain startup company will try to find out about all of those people behind it So if your customers them to do business with your company make them feel they can trust you Here are some tips to help you increase your personal brand s online presence 1 Make sure you update your profile regularly Nice one congratulations I heard you got a promotion Well just make sure you let everyone else know about it by posting all the good news and your career changes on every profile you have registered online This way you will keep your profile constantly fresh and you will let everyone realize that you never stand still in your career 2 There are so many professional networking services out there Use them all Make sure you have an online profile everywhere More likely you have heard this sentence many times before and there is a reason for it Because it is true And even search ranking of your personal brand will increase if you are on Google Twitter Facebok and LinkedIn 3 Participate in as many discussions groups and forums as you can Ouh yes it is like in real face to face daily life the more you interact with others and take part in discussions conferences and communities the more noticed and known you will become For example there are many professional job forums on LinkedIn for you to use 4 Let them know you have been awarded Believe me we will be happy to find out about every single accomplishment of yours every single certification or award you achieve It will make people around you understand that you keep developing your professional skills and are being

    Original URL path: http://www.zeidan.com.au/search-engine-optimisation-blog/4-steps-you-need-to-take-towards-your-professional-online-profile-optimisation.html (2016-05-01)
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  • How To Effectively Monitor Your Brands Online Presence
    to put in some effort to attract some genuine audience and get some brilliant and engaging conversations rolling Whenever you are talking to someone on the street I bet you are not measuring numbers in your head Well well well what is going to be the return of investment ROI after this chit chat I am having Or shell I just go To be honest You should definitely go if that is the way you treat every engaging conversation Carry on reading and I will tell you about the right way to monitor your brands online presence Are you actually engaging with your customers or with a brick wall instead Whenever you meet someone on the street do you really start your conversation by trying to sell something to them or by shouting out in their face about how amazing your new product or service is I am quite sure that is not the way you do it at least it shouldn t be Well try to go through your latest conversations you have been having online with your fans or followers and ask yourself Am I genuinely engaging Am I participating with them Am I really trying to build some strong relationships hard enough It is not about posting anything YOU like It is about bringing some value to your customers And that way I promise they will remember your brand Use your online home blog website to engage even further Yes it is quite truth A picture is worth a thousand words Yes your blog s or website s design or graphics do count But only as an eye catching first impression Just because you have a nice colourful and flashy website does not mean your customers will return to visit your website Ask yourself if there is

    Original URL path: http://www.zeidan.com.au/search-engine-optimisation-blog/how-to-effectively-monitor-your-brands-online-presence.html (2016-05-01)
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  • What is Search Engine Optimisation (SEO)?
    search engine ready design and could involve the design of menus content management systems shopping carts etc On the other hand editing and creating the website content in an SEO format could be referred to as traffic targeted content The truth about SEO is that even if you do all things necessary to get top ratings on the search engines results are not guaranteed However neglect a basic rule and a negative impact is assuredly guaranteed Further aiming to reach top thirty results in Google for a particular keyword is achievable trying to be number one for ten keywords in five different search engines is impossible Search engine optimization SEO is considered the technical part of web marketing Not only it improves the promotion results of a website but it also requires at least a basic understanding of HTML Generally SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine friendly thus getting higher positions in search results SEO is not by any means a form of advertising although it increases traffic to your website You can participate in paid search results for given keywords however the fundamental idea behind SEO is to achieve top search engine ranking because your website is relevant to a particular search term Several studies show that very few surfers will ever look past the second page of search results This means that if your website is not well optimized for targeted keywords very few surfers will ever see your website Statistically shown that clicks on results 1 4 are equal to all the clicks on results 5 1000 How do search engines work It is important to distinguish the difference between how humans view web pages verse how search engines do The former enjoys the beauty of the design the music of the site the movies displayed and of course the text content presented Unlike humans search engines are text driven Simplified search engines crawl the web looking for particular elements in a site mainly text This will give the search engines an idea about that the site is all about helping them in indexing processing calculating relevancy and retrieving Search engines crawl the web to see what s there This is performed by the so called crawlers spiders or bots a piece of software Spiders visit a site index it and follow every single link they find on their way indexing each and every one of them It is impossible for a spider to visit every site on daily basis of course as the number of pages on the web exceeds 20 billion That is why SEO efforts take time to show results as sometimes websites won t be visited by a search engine spider for months Once a web page is crawled its content is then indexed This is by storing the content in a database and identifying the words and expressions that best describe the page and assigning the

    Original URL path: http://www.zeidan.com.au/search-engine-optimisation-blog/search-engine-optimisation.html (2016-05-01)
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  • Web Design & Development Melbourne Blog- Zeidan
    an offer which appeals to a large number of prospective customers and lead them through a series of interactions with your business where they either continue to be interested or they are filtered out of the conversation Read more Benefits of improving your Search Engine visibility Why do you need to blog I often meet business owners who do not fully understand the importance of creating regular fresh content to catch the attention of search engines Some of them may already be creating blogs but don t know why they re not achieving a good ranking on Google We all like to see our business name at the top of the list when we search on Google for our business category or product but ranking No 1 is not the only reason for putting effort into making relevant engaging content It s about creating a good reputation as well Recent changes to Google s indexing supports the value of building a good reputation Read more 4 Steps You Need To Take Towards Your Professional Online Profile Optimisation Your personal brand is as important as your company s one I have seen hundreds of companies spending a lot of money on making sure their brand s online presence is as high as it possibly can be and their potential customers are totally aware of their existence online Read more How To Effectively Monitor Your Brands Online Presence It Is Not About ROI Anymore But About Engagement Instead I just cannot believe my ears every time I hear someone saying What is the ROI of my social media campaign I mean seriously It is the same as if I asked you What is the ROI of your mum As Gary V tends to say now and again So now listen Those all

    Original URL path: http://www.zeidan.com.au/search-engine-optimisation-blog/feed.html (2016-05-01)
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  • How to use Linkedin to get customers
    closely associated to us They are a 1st level connection Some know someone we know which is a 2nd level or know someone who knows someone we know etc I determine how far away the association is between us whether it is a 1st 2nd 3rd or 6th level connection I then try to make contact with them through an introduction from someone I know through my business networks I look for someone to introduce me so that my initial contact is immediately more comfortable for them as well as myself This may not happen every time If the connections between us are weak I look for someone else in my networks who has a better connection and who is happy to introduce me This creates a warm introduction instead of making connection through cold calling If you choose to use this method of introduction you need to make sure you know why you are choosing to do it this that way If I am going to the trouble of creating a connection with a key person in a company I make sure I have a clear purpose for doing so I don t want to waste anyone s time When I make the connection I make sure that they will be interested in talking to me How to make connection I begin communication by sending a standard Linkedin message such as I d like to connect with you because Remember that there has to be an enticing reason for them to respond Before creating your message take the time to consider why they may be interested in knowing you What are the mutual benefits When they accept your connection send a thank you message and elaborate a little bit more about why you want to get to know them Invite them to have a coffee to discuss it in deeper detail I always take time to prepare myself for this process not only to determine the wording of the initial contact but also so that I can prepare strategies on how I will follow up with them and gain clarity about what kind of business relationship I would like to create If at first you don t succeed Your chosen contact may or may not connect with you so you may need to be persistent Follow up one week later then two weeks later then a month later then another month Don t just give up if they don t respond straight away They may be on holidays or involved in a major project that is taking up their time and attention Not everyone checks out their Linkedin connections every day Create a timetable for your follow up strategy Please DO NOT try to SELL to them at this point You are building a relationship with them Over time invite them to your next seminar or a conference or workshop on a common interest By focussing on relationship building you will be surprised how quickly you begin to do

    Original URL path: http://www.zeidan.com.au/social-media-blog/how-to-use-linkedin-to-get-customers.html (2016-05-01)
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  • How to use LinkedIn effectively for business
    what things they are interested in and what groups they are interacting with If for example you wanted to find Jack Smith who works in the IT industry You can use LinkedIn to look up his profile From the information he has included you can see What he has done in the past Who is he following What groups is he contributing to Who are the influencers he is interested in This is the kind of information you need to include about yourself because it builds a link between you and the reader It may be the deciding factor for them to connect with you The importance of your summary Take the time to create an interesting summary about yourself This is very important because it is the first thing anyone is going to read Be sure to include Your full name so that people can connect to the right person Your business title making sure you capture what you do clearly and concisely Don t put four or five sentences or you will lose their interest Current and previous positions particularly the ones that demonstrate the kind of skills you want to be known for or within the industry you want to be involved with Educational qualifications Your connections This is where you demonstrate your wider interests The Summary is an important component it is a snapshot of your experience rather than just a list of skills Don t over simplify the information you include here You are trying to create an overall picture of who you are Don t just make statements such as I play volley ball and do mechanical engineering well Outline your strengths and the kinds of qualities people can rely on you for You can add subheadings such as Value Offered where you list the industry sectors you have work in or where your client base is located You might also like to add a section on Selected Achievements These are the big goals you have kicked the ones you are most proud of Don t let this valuable information get lost in the list of work experience The reader may not take the time to read that far into your profile The words of others Make up the list of your work experience and ask clients suppliers colleagues and other professionals who know you to give you a written recommendation This is more than a simple endorsement Go beyond your close contacts and ask your network who they know would be willing to give these recommendations then make contact and ask When others are willing to talk about us and recommend us it is much better than our own words Qualifications and skills Add the details of certificates courses languages and skills you have taken the time and effort to achieve Make sure they are relevant to the industry and market sectors you want to connect to LinkedIn offers the opportunity to list your skills This is where other professionals can endorse you

    Original URL path: http://www.zeidan.com.au/social-media-blog/how-to-use-linkedin-effectively-for-business.html (2016-05-01)
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  • What’s the best Social Media for you?
    have to determine the platform they would choose as the forum for their discussions Are they on Face Book Is Linkedin better Are they more inclined to use Twitter Would Pinterest be their chosen forum Are they Instagram users Your customers chosen social media Basically you are working out the best way for you to make contact with them To determine the social media platform where their ears are open to what you have to say For example if you want to make a connection with a CEO of a company you might begin your search on Facebook Someone holding this position in a company may have a personal profile on Facebook but they are more likely to have a presence on Linkedin This is because Linkedin is seen as the place for professionals to connect Small business has a bigger presence on Facebook than medium or large enterprises Small business owners can also be found on Linkedin While they have a presence on both platforms Facebook is where they are more often interacting with others Consumers are also frequently on Facebook engaging in conversations connecting with communities and businesses Consumers make up a large proportion of the followers on Facebook If you target market is Teenagers then Twitter is probably the best place to check out This doesn t mean that business professionals or owners are not on Twitter they are just more likely to be in communication about topics that matter to them on the other social media platforms When considering Pinterest you will find that a lot of retail companies are connected and interacting because it is a visual media Facebook is also good for retail companies because it is a visual component In fact Pinterest was launched especially for retailers because they need to add a

    Original URL path: http://www.zeidan.com.au/social-media-blog/what-s-the-best-social-media-for-you.html (2016-05-01)
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  • Basic Guide On How To Stay Updated On Everything Social Media
    to Social Media 1 Keep Following Blogs Ouh yes there are so so many blogs out there focusing specially on Social Media news tips and tricks But I would suggest you to find only the best most popular blogs The ones that are updated on daily basis Use any available RSS Reader to subscribe to their RSS Feed By doing that You will be able to catch up with latest Social Media news and trends every day 2 Topics That Become Trending Well trends can travel and develop much much faster than a blog update So you definitely want to make sure to pay enough attention to the latest trends on Social Media The best way in my opinion is definitely Twitter People use hashtags that will make following certain trends very easy To understand more about why there are certain words and phrases that eventually become big trends you can have a quick read at http whatthetrend com 3 Go To Some Meetups Or Even Tweetups Going to Meetups and Tweetups is a brilliant way to meet and get to know people that think talk and are very passionate about the same things you are It is a great way to learn from others about the topic you are interested in and also an easy way to develop your communication skills To find a group of people very passionate about Social Media check out Meetup 4 Attend Webinars To Get Wiser You can definitely expand your knowledge and expertise by attending some fantastic Webinars available on the Internet You can find many of them on Twitter There is free webinars available that cover basic topics as well as paid webinars covering more advanced Social Media threads Loads of them can be found right here 5 Not All Of It

    Original URL path: http://www.zeidan.com.au/social-media-blog/basic-guide-on-how-to-stay-updated-on-everything-social-media.html (2016-05-01)
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