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  • Importance of Website Redesign
    Website Redesign Tweet Importance of Web Redesign Print Email With a website redesign not only are you able to refresh your look and feel but you are also able to keep up with changes in website functionality Advances in design and implementation means that you no longer have to have a website made of boxes Your ideas and discussions with your specialised designers can result in a visually attractive interactive website that is informative and an experience to use There is almost no limit to what is possible to promote your business when you decide to redesign your website When your website undergoes a redesign the designers also put into place web standards in design What this means for you is that any client viewing your website on any browser can view the website in its complete glorious whole without experiencing browser compatibility problems So if your client is using the latest version of Firefox or Safari or Chrome there won t be any problems for them Is this important It is if you consider that In January 2011 Firefox officially eclipsed Internet Explorer as the browser of choice across Europe Your web redesign means you won t miss out on a single client due to outdated web builds And lastly by now I am sure you ve heard of social media You may even have a Twitter account or a Facebook page When you start your redesign process you will be able to integrate your social media campaign right there on your home page This means you will be able to communicate better with your clients and with a good SEO company you re able to embed key words allowing those search engines to connect you to your potential clients with ease Your web redesign need not be a

    Original URL path: http://www.zeidan.com.au/web-design-blog/importance-of-website-redesign.html (2016-05-01)
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  • How To Choose The Perfect Web Designer For Your Business
    particular needs should be selected A number of businesses whether they are sole operators small businesses or large organisations offer web design services and due diligence should be used when making a decision as to whom to appoint It is quite easy for an unethical web design firm to take advantage of your lack of knowledge about their field and charge exorbitant amounts for services such as web design and SEO Our solution to you get advice from a reputable expert who displays honesty As the internet evolves and new technologies are introduced your web designer should be capable of supporting your business throughout your entire business lifecycle The web designer selected should be willing to grow with you and be able to recommend technologies that will assist growth A good way to determine if a web designer will suit your business needs is to ask for references or examples of their work You will be able to decide if you like their style of work by doing some research Some web designers are more suited to specific industries therefore looking at a portfolio of clients will assist you to understand their style It is your responsibility to provide a comprehensive brief Similarly it is the web designer s responsibility to gather as much information as possible to be able to provide a tailored website for your business Ensure that communication channels stay open at all times The web designer you select should be willing to explain things to you and answer any questions You want to know enough about your website that will safeguard you in case for any reason you may need to change web designers in the future Never choose a web designer based solely upon cost A no frills website will save you money in the

    Original URL path: http://www.zeidan.com.au/web-design-blog/how-to-choose-the-perfect-web-designer-for-your-business.html (2016-05-01)
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  • Great Web Design for the Decade to Come
    Today you will find out how important it actually is in these days to go mobile Day by day the number of devices platforms and browsers that need to work with your site grows Responsive web design represents a fundamental shift in how we ll build websites for the decade to come Jeffrey Veen author of The Art and Science of Web Design One Site for Every Screen Why would you want to waste your time and money by creating a new version of your website for every kind of device around us Even the definition itself says that it is a website that responds to the device that accesses it and delivers the appropriate output for it Think about any random hotel Do architects really design a hotel for each group of people that walk in it I do not think so That is why a good web design adjusts itself at least it should do there is no need for many custom designed solutions for every category of users and devices Imagine now you have all this important information on your company s website Starting from company s about page pictures testimonials and including company s contact information Now how gutted you would be if your potential customer just could not be able to see for instance your company s address or phone number on their mobile device And it is all just because a part of the content would float outside the screen I got to be honest with you if I was that customer I would press that shiny Back button on my browser right away who knows I would end up going straight to your competitor who has already gone mobile Is it really that important You would ask If you still have not managed

    Original URL path: http://www.zeidan.com.au/web-design-blog/great-web-design-for-the-decade-to-come.html (2016-05-01)
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  • Content Management System (CMS)
    CMS manages all your content you don t have to How does it work In order to have a good understanding of how CMS work a few concepts must be understood first Metadata Metadata is a set of information that relates to each piece of content stored in your system database It describes what the content is all about how it associates to other content in the system In a nut shell it is information about information Finally metadata is what is used by search engines for instance for searching and indexing Template All CMS use templates in order to display the content stored to the end user This is the way the stored content will look on your website or intranet pages Usually those are created by web designers and managed separately from your content One could describe the templates as blank versions of your page types At publishing time the CMS fills in those blank versions with the content stored in the system for final presentation One could design a set of templates for presenting different type of content or sections of their website Separation of Content Presentation When creating content the CMS isolates the content data from the content formatting and metadata However it keeps track of the relationship between all three parts This is important as provides portability to your content Since your content is not attached to the format then you can reuse your content in any other way you wish How does all of this integrate The heart of any CMS is some kind of a repository commonly known as a database This is where the content is stored ready for publishing Additionally each CMS has what s called the back end and the front end The back end is where content authors create

    Original URL path: http://www.zeidan.com.au/web-design-blog/content-management-system-cms.html (2016-05-01)
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  • Web Design & Development Melbourne Blog- Zeidan
    more Useful Guide To Mobile Web Design Strategy It really is too late to change it all back In these days every each of us visits websites not only on computer but also on variety of different mobile gadgets Devices like iPhone Blackberry and Android mobile phones as well as a wide range of tablets and TV electronics Read more This Is Why You Need a Good Content Management System CMS In the past I have had that pleasure to build some great websites I had a chance to meet up with my customers myself and discuss every step and every detail of their new web idea The only thing I can tell you is how surprised I was when only few of my customers asked for something like a good CMS system to be developed for them Read more Starting the Web Design Process Web Design Do you need a website And what to make sure of Is it time to take the leap into your very own web design If you ve chosen to answer no to this question then perhaps go and make a cup of coffee and put your feet up If you ve decided the time is right now to build your website then take a some time to read on and make certain of a few things before you start Read more Importance of Website Redesign With a website redesign not only are you able to refresh your look and feel but you are also able to keep up with changes in website functionality Advances in design and implementation means that you no longer have to have a website made of boxes Your ideas and discussions with your specialised designers can result in a visually attractive interactive website that is informative and an experience

    Original URL path: http://www.zeidan.com.au/web-design-blog/feed.html (2016-05-01)
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  • Web Design & Development Melbourne Blog- Zeidan
    Home Our Work About Us Wealth of Knowledge Technology Content Management Systems Services Web Design Mobile Web Design Web Development eCommerce Mobile Apps Social Media Management Search Engine Optimisation AdWords Content Copywriting Digital Strategy Blog Choosing a Mobile or Responsive website The Pro s and Con s There is a bit of debate going on at the moment whether it is best to have a website with a Responsive design or a Mobile design There isn t really a right or wrong answer It depends on what you want your website to do Let s have a look at the Pro s and Con s for each design Read more What Every Small Business Should Know About Web Design A myriad of web design businesses exist ranging from students to large organisations Additionally there are templates galore and DIY software that can make a small business look good However caution must be taken if you opt to use a template as most offer design but lack in functionality Customising a template design can be costly and time consuming Moreover some templates are not search engine friendly and can be difficult to navigate Read more Subscribe to this RSS feed Start

    Original URL path: http://www.zeidan.com.au/web-design-blog/Page-2.html (2016-05-01)
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  • Creating an online Sales Funnel with SEO
    want and they are checking out all of the details 4 Commitment The prospect now turns into a customer They have uncovered what they want and they are ready to purchase 5 Loyalty Once the prospect becomes a customer they are open to developing a longer relationship with your business This must be carefully nurtured through a series of communications they accept your emails there is interaction on social media they will like your business on Facebook etc they will refer friends and others they purchase other products To demonstrate how this works let s take the example of someone who is interested in a dishwasher Here are the actions they may take at each level of the funnel 1 Awareness They begin their search entering a general broad term such as dishwasher 2 Interest They decide that a benchtop dishwasher best suits their needs so they search for benchtop dishwasher 3 Evaluation Once they have decided that they want a benchtop dishwasher they begin searching for other more detailed information like the brand the best price the efficiency the colour 4 Commitment once they have found the dishwasher that meets all their refined requirements they are ready to get out their credit card and purchase 5 Loyalty At their point of purchase this purchaser can begin to build their loyalty The first step is offering their email address and allowing the dishwasher distributor point of sale to make regular contact with them This customer s loyalty can now be earned through tailored appropriate communications inviting them to make connection on Facebook purchasing fittings and add ons for their dishwasher viewing promotions referring friends and family to the website or Facebook page and continuing to stay connected by purchasing other items Developing your online Sales Tunnel What does the Sales

    Original URL path: http://www.zeidan.com.au/search-engine-optimisation-blog/creating-an-online-sales-funnel-with-seo.html (2016-05-01)
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  • Benefits of improving your Search Engine visibility
    Google also gets to change the criteria for that content This makes it hard for business owners who want to gain the most advantage from the information they send out on social media Those of us who make our living from understanding and implementing SEO know that Google creates Updates all the time and we have to keep on track with these When Google started indexing pages it focussed on keywords metatags and metadata This led a lot of SEO experts and business owners to believe that the more keywords in the content the greater the opportunity of being indexed by Google They assumed that a successful formula for content was to repeat keywords as many times as possible They started stuffing keywords into every piece of content they created This meant that a lot of their content simply didn t make sense Black Hat SEO Many experts began using aggressive techniques and tactics in their SEO These strategies are focused on the search engines not the human audience A lot of these strategies don t even obey the search engines rules The techniques include keyword stuffing invisible text and doorway pages This kind of SEO is generally used by those businesses looking for a fast financial return on their website rather than a long term investment in their website and their relationship with their customers Because these kinds of strategies are outside the search engines rules using them could result in your website being banned from the search engine and your valuable information being exiled from your marketplace for a very long time Content and connection In order to curb the kind of activity where sites were spamming the search results yet still ranking well Google went back to basics and introduced another way of determining which sites deserved a higher ranking Now it relies on the number of links you have going to your website the number of people linking to the content and the number of updates and improvements you create In other words the number of customers prospects industry peers and people seeking expertise in your field who are returning to the content that you are producing The better your content the more attention you receive the higher you rank with search engines and the more you build your reputation The quality of the links This change in the criteria means you need to ask yourself if your content is Fresh Original Not copied from other sites Engaging Relevant to your customers Easy for customers to understand Easy for them to navigate to make payment or download content etc Google s criteria of determining reputable websites now take into account whether they can see people linking with your site and whether your content is being appreciated by other people The search engines will be able to determine how many people are visiting your site interacting with your site and recommending what they see to others They have also introduced Authorship where content includes a link to

    Original URL path: http://www.zeidan.com.au/search-engine-optimisation-blog/benefits-of-improving-your-search-engine-visibility.html (2016-05-01)
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