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  • Golive Technology, Gold Coast & Brisbane Web Marketing and Search Engine Marketing Solutions
    to their sites 85 of qualified Internet traffic is driven through search engines however 75 of search engine users never scroll past the first couple of page results According to Forrester Research Media Field Study attracting a loyal audience to your website is best achieved through top search engine listings 97 percent of Fortune 100 companies had some type of site architecture problem that might give them problems being found by search engines iProspect May 2001 Nine out of ten web users visit a search engine portal or community site each month They also revisit frequently nearly five times per month Nielsen NetRatings Users looking for products are far more likely to type the product name into a search engine s search box 28 than browse shopping channels 5 or click on ads 4 Jupiter Media Metrix NPD Search engines are the number one way consumers find new web sites online used by 73 4 of those surveyed Forrester Search engine positioning was the top method cited by web site marketers to drive traffic to their sites 66 followed by email marketing 54 Direct Marketing Association On average people experience search rage if they don t find what they want

    Original URL path: http://www.golivetech.com.au/web_marketing_facts.htm (2013-02-03)
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  • Golive Technology, Gold Coast & Brisbane Web Marketing and Search Engine Marketing Solutions
    instead we tell them that using our services will guarantee them placement in the top 1 5 pages of results for a majority of their keywords or key phrases In most instances we often achieve page 1 positions for a majority of our clients keywords or key phrases and the longer our clients use our services the better their results become this is due to our constant monitoring submissions and guidance throughout the duration of your campaign How long does the process normally take Every search engine marketing project is individually customised to suit the requirements and objectives of our clients and therefore there are a number of factors that affect the completion time of each campaign The main factors that influence the timeframe of the project include 1 the number of pages a particular website has 2 the number of keywords used for a website and 3 the client s ability to respond to and act on our request for information in certain stages of the project As a general guide most projects take around 2 to 4 weeks to complete What happens after the campaign period expires Most of our campaigns run for a minimum of 6 months however after this period we always recommend clients to continue with their campaign in order to sustain and improve the results that we have achieved for them The main advantage of using our search engine marketing services is that after your subscription ends your website will continue to be listed with the search engines unlike traditional advertisements that remove your ad after the subscription period expires What is a keyword or keyword phrase Keywords are terms used by search engines to catalog or index web site pages and content Keywords discriminate between the billions of pages on the Web that may or may not be related to the searcher s interest A keyword phrase is 2 3 keywords e g search engine marketing used to perform a more detailed search What is content optimisation Content optimisation involves tactically selecting keywords and phrases that positively discriminate your company and products from your competitors and then editing your web page s META tags and content text to be rich and dense with these keywords and phrases Directory editors use informative unique and relevant content to decide whether or not to list your site What is meant by targeted traffic There is traffic and there is targeted traffic Targeted traffic consists of prospective customers partners employees and investors that are interested in your company and your products The objective of our Search Engine Marketing campaigns is not just to improve the ranking of your site in search engines and directories thereby increasing traffic but to drive targeted traffic to your web site through tactful population of your site s META tags and optimisation of your site s content to be rich and dense with the keywords that will help set you apart from your competitors What are search engine algorithms and why are

    Original URL path: http://www.golivetech.com.au/web_marketing_faq.htm (2013-02-03)
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  • Golive Technology, Gold Coast & Brisbane Web Marketing and Search Engine Marketing Solutions
    search engines and their technology Our research into finding the right keywords for websites Our unique strategies to help boost and maintain website rankings Our search engine optimisation methods Our ongoing monitoring of each search engine marketing campaign Our dedication to each of our client s campaigns If you would like to see some of our campaign results or are interested in our services please fill out the form below

    Original URL path: http://www.golivetech.com.au/web_marketing_results.php (2013-02-03)
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  • Golive Technology, Gold Coast & Brisbane Web Marketing and Search Engine Marketing Solutions
    to do in order to help their web sites rank better on the search engines is to build incoming links from quality relevant web sites read more Web Marketing in a sea of change 12 Jan 2006 Waves of change have cascaded over the search marketing sector in the past year prompting changes in the methods business and practice of search engine optimization read more Effective online advertising tips 5 Jan 2006 Over the years I have had the pleasure of developing a number of ecommerce web sites for various companies and have watched and monitored what has worked and what has not read more WEB Marketing for the big 3 21 Dec 2005 Ranking your website highly on one of the big three search engines Google Yahoo or MSN is a daunting task let alone ranking your website highly on all three read more What New Websites Tend to Overlook 16 Nov 2005 We wait anxiously for our websites to be somewhere visible in the search engines We may even start swapping links with other websites hoping that this will increase our back links and therefore increase our ranking placement in the search engines We look again at the

    Original URL path: http://www.golivetech.com.au/web_marketing_articles.htm (2013-02-03)
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  • Golive Technology, Gold Coast Web Design, Brisbane Website Design, Professional Web Designers and Web Marketing Specialist
    purchase maintenance plans and packages update their details in our database submit support tickets plus a host of other features 2 Secure Online payment facility for all invoices Existing clients will be able to easily pay for their invoices via the website in a secure and trusted environment 3 Project Tracking Existing client will be able to track the various stages of their project and keep upto date with the

    Original URL path: http://www.golivetech.com.au/news_article.php?news_id=10 (2013-02-03)
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  • Golive Technology, Gold Coast Web Design, Brisbane Website Design, Professional Web Designers and Web Marketing Specialist
    US SITE MAP HOME ABOUT US CLIENT PORTFOLIO Featured Projects Current Projects Client List WEB DESIGN Introduction Strategy Design Technology Industry News WEB MARKETING Introduction Strategy The Facts FAQ s Our Results Web Marketing Articles NEWS NEWSLETTER REQUEST A QUOTE

    Original URL path: http://www.golivetech.com.au/sitemap.htm (2013-02-03)
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  • Web Design Gold Coast and Brisbane Website Design, By Golive Technology
    descriptions 38 percent Perspective buyers left e commerce sites without purchasing for a few key reasons Twenty nine percent didn t want to register with the site 22 percent of online shoppers found it difficult to locate products and 17 percent left to find other e tailers because they didn t believe the site they were on was trustworthy or secure We find that Web sites have three seconds to make an impression said Jeff Rosenblum co founder and research and strategy director of Questus The actual usability is more important than aesthetics but at the same time aesthetics are critical Clean site design is noted to be a more effective way of getting conversions from online shoppers according to Rosenblum Information overload is a critical and consistent problem and in this study we found that Web users were more likely to say that a site had too many links as opposed to too few links he said The study reports this past holiday season online shoppers were twice as likely desire fewer links on each Web page than more Twelve percent of respondents want fewer links 4 47 percent thought it would be better to have more links The

    Original URL path: http://www.golivetech.com.au/web_design_articles/article_20060118.htm (2013-02-03)
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  • Web Design Gold Coast and Brisbane Website Design, By Golive Technology
    only do unique titles allow you to optimize different sections of your site for different keywords and phrases but also helps search engines direct traffic to specific pages on your site when specialized keywords are used Optimize Graphics Optimize website graphics to decrease the website s load time A typical web surfer will only remain on a page for a few seconds If you do not grab their attention you will lose them Shaving size off of a websites graphic elements will mean that their eyes are on your website during those critical seconds Update Copyright Notice A copyright notice should reflect the year the last updates were made to the website A current copyright notice tells visitors that the content is fresh not stale and outdated Clean up HTML HTML is a markup language and with constant maintenance it is easy to have a page with an unclosed tag While some web browsers make allowances for poorly formed HTML not all do Therefore it is important that you take a look at the HTML behind the web page and make sure that it is properly formed Update Meta Tags Update and optimize meta tags to avoid excessive use of keywords While a once popular search engine optimization technique stuffed meta tags generally result in search engine penalties Update meta tags to be accurate and concise without redundancy and recurring words Automate If your site does not currently use templates or server side includes it is time to bite the bullet Spending time now by employing server side includes or templates will mean easier maintenance and updates later When you change one item it will update on all pages of your site Links Increase the quality and quantity of inbound links Links coming into your site should be from websites

    Original URL path: http://www.golivetech.com.au/web_design_articles/article_20060113.htm (2013-02-03)
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