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  • Blog | Evil Twin PR
    got to do with it March 1 2014 What s love got to do with it March 1 2014 When it comes to working in PR we Evil Twins believe love has a LOT to do with it But it s not just public relations Get the full story The power of PR February 10 2014 The power of PR February 10 2014 No matter which industry you are in communication is likely to be key It s particularly vital for a PR professional and working in a PR Get the full story What s all the fuss about PR February 8 2014 What s all the fuss about PR February 8 2014 Some people don t understand PR and some people don t want to And that s fine I don t understand chemistry and I don t particularly want to which Get the full story Why use a pr agency March 12 2013 Why use a pr agency March 12 2013 Evil Twins have a wide range of PR experience that spans both the in house and agency side of things and the question of which is Get the full story For the love of PR February 16

    Original URL path: http://eviltwinpr.com.au/blog/ (2016-04-29)
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  • The power of PR | Evil Twin PR
    PR agency means your communication skills better be up to scratch And we don t just mean your ability to talk it s about talk ability How much of what you re saying is newsworthy If your job is public relations we hope a lot of it At Evil Twin PR we are fortunate enough to work with some incredible brands one of which is Schwarzkopf Professional As if they re not already sky high on the talkability chart Schwarzkopf Professional are currently working away backstage at New York Fashion Week The team just did an amazing job at the Rag Bone show and later this week they will style the tresses of the models at Betsey Johnson s show This news has been picked up by many of the media here What s happening at NYFW is of interest globally and that means what is happening backstage is of interest globally too By leveraging relationships and opening up lines of communication in the USA we are able to effectively relay information coming from NYFW to the beauty media here in Australia That ultimately means more coverage for our clients because of a bigger talkability factor and as PR professionals

    Original URL path: http://eviltwinpr.com.au/the-power-of-pr/ (2016-04-29)
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  • What’s all the fuss about PR? | Evil Twin PR
    to say that I don t appreciate the value of chemistry nor do I fail to recognise its importance to industry as a whole PR is definitely something that a lot of people have an opinion about regardless of how much they may have been exposed to it or even know about it For us Evil Twins we know what the fuss is about PR rocks Well good PR anyway and PR can achieve brand building and awareness goals that some may have deemed unachievable without a massive advertising campaign I think one way to consider what the fuss is about is to consider how many a great quote has been made about public relations and by many a great person Quotes such as the one on Evil Twin PR s landing page and quotes such as Everything you do or say is public relations which is actually from an unknown source but that doesn t make it any less relevant or fabulous Or this quote by Alan Harrington which is a particular favourite of ours here at Evil Twin PR s Sydney office Public relations specialists make flower arrangements of the facts placing them so the wilted and less

    Original URL path: http://eviltwinpr.com.au/whats-all-the-fuss-about-pr/ (2016-04-29)
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  • Why use a pr agency? | Evil Twin PR
    perspective to give your business a fresh outlook and new ideas Contacts The beauty of a PR consultancy is that they will typically have a wide portfolio of clients who operate in a variety of sectors which means they will have a wider range of contacts with existing relationships Diverse media contacts also means that coverage opportunities which might normally not have arisen can fall into your lap Journalists will often contact agencies they ve dealt with previously or if they know the agency manages clients that they know will help their story And the benefit doesn t just lie in media contacts A consultancy will use a variety of service providers which often means they can fulfill unique requests and source requirements for things like mail outs events stunts or sourcing an elephant even at the best price Resources In using a consultancy you re likely to get a team of resources without having to hire a team of full time people You also get access to senior PR counsel at a fraction of the cost of hiring an in house hire with the equivalent experience The brainpower and creativity of a passionate team of pr professionals will provide

    Original URL path: http://eviltwinpr.com.au/why-use-a-pr-agency/ (2016-04-29)
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  • For the love of PR | Evil Twin PR
    regardless of how irrelevant to the day it may be I can admit that we did our fair share of Valentine s pitching this year putting a romantic spin on products and services and showcasing the joy of love in a very commercial way And that appears to be what everyone loathes about the 14 th of February the commercial aspect In fact one newsreader last night even referenced the cruel cost of Valentine s Day citing it as close to one billion dollars for us Aussies Now this may be a very different opinion to many but if it takes one day per year and a big PR or advertising poke to make people who may not otherwise show their squishy side profess love why is that such a bad thing For people who say that every day is Valentine s Day good for you That s awesome and you re lucky but what about the couples who for whatever reason struggle to show affection or love or romantic feelings If a big old commercial prompt is what s needed to get them to the florist or on the phone making that dinner reservation when that s not normally

    Original URL path: http://eviltwinpr.com.au/for-the-love-of-pr/ (2016-04-29)
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