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  • Digital creative strategy, websites and mobile | Equilibrium
    Course of the Future asks students to submit a two minute video identifying an area of study that might best prepare today s students for future challenges Visit website Website development Department of Commerce website Development of a digital strategy and design of a complex website catering for the Department s eight divisions and associated audiences Visit website Website development New Generation Homes website Development of an all new website positioning New Generation Homes as WA s best value homebuilder and driving enquiry to a sophisticated back end CRM system Visit website Website development Adventure World website Redevelopment of the website improving usability around ticketing while also re energising online engagement with WA s youth market The website received international recognition including the highly coveted awwwards com Site of the Day Visit website App development DFES Risky Behaviour app Development of an illustrated game based water safety app to help empower WA primary school kids make sensible choices in high risk situations Social media campaign Western Power social campaign Innovative inclusion of social media to the long running Beat the Peak campaign Specially targeting WA mums it provided an opportunity to engage the whole family in energy saving tips A competition to become a powermum encouraged sharing via social channels Social media campaign Forrest Chase Christmas campaign A competition designed to drive retails sales increase social engagement and generate foot traffic over the Christmas period Using real time social media aggregated via alliwantforchristmas and displayed on a mega scale screen in the heart of the mall Winner of the Best Digital Initiative at the national Shopping Centre Council of Australia Marketing Awards Social media campaign Steel Blue ladies boots Facebook campaign Development of a tactical social media competition to launch Steel Blue ladies range Pink Purple Boots The campaign used video featuring The Block twins Alisa and Lysandra to engage Facebook users Advertising Cancer Council WA Crunch Sip advertising Cancer Council Western Australia commissioned Equilibrium to develop an advertisement to raise awareness amongst teachers of the benefits of the Crunch Sip initiative Advertising Cancer Council WA Food Cents campaign Our creative approach involved developing health related messaging in a junk food marketing context designed to engage householders by stealth Branding Perth Theatre Trust rebrand We developed a corporate identity scheme including master logo and four sub brands for key venues including His Majesty s Theatre State Theatre Centre Albany Entertainment Centre and the Subiaco Arts Centre Branding The Cottesloe Beach Hotel rebrand Our challenge was to deliver an iconic brand for what is an iconic WA destination The key identity was inspired by the hotel s place in history and the rolling movement of the ocean Advertising Forrest Chase Winter campaign We wanted shoppers to get excited about dressing for the cold weather The campaign consisted of press outdoor and radio plus we scattered thousands of golden autumn leaves around the city each featuring a QR code that people could scan for the chance to win instant prizes Repositioning Snap

    Original URL path: http://equ.com.au/ (2016-04-29)
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  • Digital creative strategy, websites and mobile | Equilibrium
    to have been chosen following a competitive tender process to redevelop the Fremantle Prison website A key objective of the new website will be to drive online ticket sales as well as improving the user experience to make it more in keeping with one of the state s premier tourist attractions According to agency managing director Warren Gibbs the Equilibrium team is looking forward to showcasing the excitement and history

    Original URL path: http://equ.com.au/news/state-heritage-office-selects-equilibrium-to-redevelop-fremantle-prison (2016-04-29)
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  • Digital creative strategy, websites and mobile | Equilibrium
    selected to undertake the strategy design and development for VenuesWest s new website The major portal will incorporate several large scale websites for key assets within the VenuesWest portfolio including HBF Stadium nib Stadium and HBF Arena According to agency digital director Stephen Dodge the win is especially satisfying as it reinforces the faith VenuesWest place in the existing relationship between the two organisations We ve partnered with VenuesWest for

    Original URL path: http://equ.com.au/news/equilibrium-wins-venueswest-website-redevelopment (2016-04-29)
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  • Digital creative strategy, websites and mobile | Equilibrium
    ad spend As mobile s share of internet activity continues to grow unsurprisingly so too does mobile advertising spend and at rate faster than any other digital segment Facebook perfectly demonstrates this digital marketing paradigm shift with around 75 of its advertising revenue coming from serving mobile ads In fact it is anticipated that by 2019 almost 80 of digital dollars will go on mobile advertising What does this mean Simply put ad agencies and marketers really must start leading creative through mobile first or risk being left behind 3 Shift from User Experience UX to Customer Experience CX User Experience has been front of mind for all digital specialists for the last few years but things are set to change somewhat As we know UX is all about providing visitors to your website app platform etc an intuitive and positive experience and effectively funnels them through to where you want them to go One of the limitations of UX however is that it doesn t fully accommodate the customer s buying journey So savvy marketers in 2016 will be looking closely at consolidating a more holistic buying Customer Experience CX across their digital channels What is CX It relates to all interactions that customers have with a brand across all channels from discovering to making a purchase even complaining providing support and so on Interestingly CX has the capacity to switch between the digital and physical offline environments to ensure optimum customer experience A prime example is online shopping Anyone familiar with buying clothes online knows sizing and material can be a bit hit and miss which ultimately can prove a deterrent to a final sale Rather than taking a clicks and mortar approach progressive online fashion retailers are getting creative with pop up shops in retail precincts where customers can try the clothes for size and style but are still directed to the website to complete their order 4 Marketing Automation If you re not already familiar with marketing automation and we bet you are even if you don t know it it involves specialist marketing software that captures a user s information what they like or are interested in where they live what they do etc and in turn uses this information to tailor the content they see when they see it and where It also works very effectively in combination with inbound marketing strategies It has been around for several years now and is a huge growth area in fact 67 of marketers are planning to increase their investment in marketing automation this year eConsultancy While on a global scale it is a mature technology it s still relatively young in Perth with many businesses unclear what the technology is all about and how it can benefit them In saying that Equilibrium is having more and more conversations with clients around marketing automation particularly where they re seeking better ROI on their marketing spend Odds are we ll see quite the explosion in Perth in 2016

    Original URL path: http://equ.com.au/news/digital-trends-to-watch-in-2016 (2016-04-29)
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  • Digital creative strategy, websites and mobile | Equilibrium
    tips for an effective mobile website 16 2 16 Equilibrium appointed to Department of Education online strategy 16 2 16 Open Source versus Closed Source CMS 27 1 16 The Email Marketing Comeback Five tips for being effective in 2016 6 1 16 Attention all awesome Account Managers Equilibrium is hiring 2 12 15 Commissioner for Children and Young People chooses to work with Equilibrium 2 12 15 Equilibrium wins

    Original URL path: http://equ.com.au/news (2016-04-29)
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  • Digital creative strategy, websites and mobile | Equilibrium
    design areas things like buttons that are too close together too many images on a single page small font etc Websites that fail the test are punished in search engine ranking a significant incentive to update You can actually check to see if your website passes the mobile friendly test here Here are five top tips to keep in mind when designing an effective mobile responsive website 1 Understand behavioural differences The way we browse a website on desktop is vastly different to how we browse on our mobile phone We need to first understand these key behavioural differences before we can identify the areas of a website that can be optimised for a better mobile browsing experience The most obvious example being the use of a mouse on desktop versus the user of fingers on a mobile phone how does this affect the user experience and therefore the design parameters Research shows that the optimum size for a finger clickable area on a mobile device is 44px by 44px 2 Don t cram everything above the fold There was a time where designers were preoccupied with keeping content above the fold This was mostly due to the fact scrolling was a relatively new action and users were unwilling and unlikely to scroll down for content This isn t so much the case today because mobile technology has effectively made users into scrolling swiping professionals In fact studies show that on mobile devices users have a natural tendency to scroll downward While a user s attention might be focused above the fold initially they will naturally scroll down especially if the page is designed to encourage scrolling Also screen real estate is already scarce on mobile phones so it is crazy to try and cram reams of content into above fold space Space out content so it is easily digestible and ensure font is large enough to be easily legible If you build it well they will scroll 3 Prioritise page speed The majority of users will be browsing your website on a 3G connection which is generally slower than a WiFi connection on desktop so it s important that your website is snappy to ensure users don t get frustrated and opt out Slow page speeds not only alienate users but it also has a negative effect on your site s Google search results ranking When it comes to slow page speeds the usual culprit is images Yes images must be fairly high resolution on a large desktop but on a mobile device you can get away with reducing some of the fat and still have a nice looking page 4 Don t neglect tablet users The market is full of mobile devices of varying screen size so it s important to make sure your website looks good across the board Unlike an adaptive website that only concerns itself with specific device widths a responsive website will adjust it s layout at any given point That s the idea

    Original URL path: http://equ.com.au/news/top-five-tips-for-an-effective-mobile-website (2016-04-29)
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  • Digital creative strategy, websites and mobile | Equilibrium
    and design development for the Department of Education s new website The scope of work will include the development of a comprehensive IA UX strategy and executed design that will be handed over to an internal team for development and deployment According to agency managing director Warren Gibbs the appointment reinforces the confidence many larger clients place in Equilibrium s comprehensive development process Whereas we will not be hands on

    Original URL path: http://equ.com.au/news/equilibrium-appointed-to-department-of-education-online (2016-04-29)
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  • Digital creative strategy, websites and mobile | Equilibrium
    should you go Let s do a good old pros and cons list and see Open Source Pros Evolving marketplace The Involvement of communities of developers to extend and supply plugins for the system mean someone somewhere would have likely built something similar to what you want already which you can reuse Cost Open Source is free To start If your budget is tight and the thought of ongoing license fees is out of the question then this is clearly a significant benefit Flexibility If you have the know how you can pretty much make the system do whatever you want with enough development budget Closed Source Pros Well funded Trust me this is a pro For a commercial endeavour to succeed in IT the product needs to be reliable usable well priced and supported by good service These companies have development and design teams working day in day out to not only build a stable platform but to continually improve it Feature rich Most proprietary products have more features than their open source counter parts for example in page editing analytics in built marketing personalisation and more High security Due to the first point security is a priority for these products where reputation and valuable data are on the line Patches are quick to come should a hole in security be detected Open Source Cons Security concern Because there is no review process for plugins and extensions there are no guarantees of 100 security Essentially you are trusting that a developer somewhere is good at what they do WordPress for example is the most popular CMS on the planet and is also the most hacked https www cmscritic com imperva report wordpress is the most attacked cms Comparatively feature poor These free systems are in a constant game of catch up to the big boys in terms of the latest and greatest features Unfortunately without the research and development budgets they just can t compete here Usability This one may ignite some arguments but following on from the above point without the big budgets of closed systems open source systems generally aren t as straight forward and obvious to use nor as pretty Be prepared for forms based content editing Closed Source Cons Cost This is a big one for most Depending on the system and feature level a decent proprietary system will cost you anything from 2 000 to 200 000 plus Hosting and support These costs are typically higher than an open source alternative Naturally the bigger the system and the more features it has the more resources it requires to run This can vary but you may be looking at a multi server setup with the complexity and costs associated Flexibility I add this last point somewhat reluctantly A closed system does not mean it can t be extended or customised far from it But there may be parts of the system that aren t as easy to change Also finding a partner to take over

    Original URL path: http://equ.com.au/news/open-source-versus-closed-source-cms (2016-04-29)
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