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  • Travel marketing in the online world | Blog | Cornerstone People Solutions
    potential investment Emma Whiting Travel use their website to inspire and guide their clients Travelling Fit use their website to share information about their events and packages Are you getting enough traffic to your website and then through your doors You can check this by using Google Analytics a free software provided by Google to measure usage stats of your site You might want to make sure your site truly represents who and what you are that you have the right content and are user friendly One of my biggest complaints when I look at Travel sites is the amount of text when someone is online they read differently than when they re reading a book and my best tip to help you here is Use less text More bullet points bold headings and facts People scan the pages for points of interest When they see a huge amount of text they re most likely not even going to stop and read it Social Media Have a think about your objectives and your customers before you launch into every other type of social media out there Facebook and Pinterest are two of the most used social media tools around and fortunately both are fantastic for travel retailers Pinterest is great for travel agents because it allows you to promote your products and services for free You can create storyboards to represent your agency Create boards by country staff members or even under broad headings like things to do This allows people to explore your personality and your agency before contacting you It is like a magnet drawing more onlookers to your site as you share unique photos posts and events that may tap their interests and give them the option to repin like or comment on Facebook is great because

    Original URL path: http://www.cornerstoneps.com.au/blog/2014/02/17-travel-marketing-in-the-online-world (2016-02-12)
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  • Do you ask for the sale? | Blog | Cornerstone People Solutions
    become empowered to say yes to a booking or given the opportunity to provide a reason for saying no In both cases this results in a valuable experience for the travel consultant either a converted enquiry or an insight into what else a buyer might need before making the decision to buy To the team at Cornerstone People solutions asking for the sale is a hallmark of a confident proactive and professional consultant Whilst it is often considered a direct approach it is so much more effective than passing out your business card and saying Call me if you have any questions In our mystery shopping expeditions we encounter all sorts of techniques but the worst and relatively common is when the quote is hand written on a with compliments slip and the follow up becomes the responsibility of the client Asking for the booking is great as it establishes an open honest point where you are saying You have a need I have a solution Let s do business together From our experience if someone doesn t ask for the sale you can usually ascribe it to one of three reasons The consultant lacks confidence in the product solution they are offering The consultant lacks the sales skills about how and when to ask for the sale The consultant doesn t really care whether or not I buy In each case we quickly lose interest Is it too shrewd to prefer doing business with a confident knowledgeable and caring salesperson We don t think so What to do to set yourself up for success Here are some things to keep in mind to help you remember the importance of asking for the sale Make sure when you are suggesting your product that you explain the benefits of why you

    Original URL path: http://www.cornerstoneps.com.au/blog/2013/10/16-do-you-ask-for-the-sale (2016-02-12)
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  • Giving is an attitude as well as an action | Blog | Cornerstone People Solutions
    makes you feel good but it also works wonders in building long term loyal customers and team mates So how did we change our skeptical consultant s mind At the end of our meeting she firmly believed that giving is not a manipulative sales technique but IS a positive move and even a winning strategy for life Giving is making an investment in a relationship just as exercising is an investment in your physical and mental wellbeing Think about the times you didn t feel like working out but you find the energy to exercise anyway How did you feel afterwards Great In all relationships romantic co worker and client giving is like exercising Sometimes we don t feel like it but when we do it the benefits are amazing And the best part is that it does not always require an enormous amount of time and effort to gain significant outcomes Spontaneous giving such as a kind word a supportive idea or a short note can be just as rewarding for both parties In fact you ll often discover that when you give more than what is expected you get more than you give It was also agreed that for it to be truly rewarding and genuine you must give broadly sincerely and consistently From a customer service perspective some of the ways you can give are quite simple Here is a list of ideas to inspire Pre Departure Get your response time down give them the quote sooner than they expected Send a handwritten thank you card for the booking Give quality information relevant to their trip like a list of restaurants shopping tips or diving locations During Trip Organise complimentary transfers to the airport Put a special welcome note or gift in the first hotel Text them

    Original URL path: http://www.cornerstoneps.com.au/blog/2013/10/15-giving-is-an-attitude-as-well-as-an-action (2016-02-12)
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  • 8 golden rules for developing your travel company's culture | Blog | Cornerstone People Solutions
    be isn t easy We ve found that these 8 simple rules is all that s standing between you and being the company you want We try to follow these rules every day It has helped us improve our retention rates and increase our productivity Shiny happy comfortable people As I already mentioned it s not about the number of Xboxes you have or whether or not there are beanbags in the meeting room It is however about providing your office with the best and most comfortable work environment you can Go that extra mile by ensuring everyone has ergonomic chairs a large enough computer screen or two and provide biscuits and healthy snacks in the kitchen These things won t cost the earth and in return you ll see increased productivity and happier employees which means faster growth and less turnaround in staff What s the big deal about a vision statement anyway Everyone in your office must understand where your business is headed and be excited about the journey ahead This is about creating a workplace where each person s contribution is important and that you are working towards something bigger than the task at hand In essence everyone must know the goal of your company and how they can help achieve it Core values Core values guide us in everything we do Everything Can everyone in your organisation say this Values are the principles your company runs by Established and implemented from the top down all day every day Your values should reflect your company s personality and be a reference for decision making and taking action Keep them brief inspirational and easy to remember For our business our top value is to walk run leap in our customers shoes What this means is that we are customer centric in everything we do Before we do anything or introduce a new product we ask will it make it easier more enjoyable and more valuable for our customers Values can guide who you accept into your business and how they should conduct themselves while they re there Free speech for all The best ideas can come from the most unlikely places or people It really is imperative your team know that they are free to express themselves Depending on the size of your business you may want to make sure there s an official channel for people to submit their thoughts And let them know that even if it hasn t been acted on it s been considered Celebrate the milestones Team members will go the extra mile when they know it is recognised and rewarded Even a small gesture like ordering in cupcakes or Friday night drinks every time something is achieved eg another 100 tickets sold or new customers can mean a lot to team members Trust Generally we ve found that people want to do a good job so let them have the space to do it They may do things a bit different to

    Original URL path: http://www.cornerstoneps.com.au/blog/2013/08/14-8-golden-rules-for-developing-your-travel-companys-culture (2016-02-12)
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