archive-au.com » AU » C » CORNERSTONEPS.COM.AU

Total: 132

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Blog | Cornerstone People Solutions
    More 25 09 2014 Marketing based on a personalised travel experience Personalised marketing is driven by a new and improved mindset that focusses on your customers needs and not your wants So what do customers want Customers want one of two things they want you to make their life easier or they want you to give them something of value they are willing to pay for by Naomi Dyson Read More 21 08 2014 Pinterest tips for Travel Agents The famous phrase that a picture tells a thousand words can be taken quite literally if you are in the business of selling travel What better way to sell a tourism product than to show the benefits through an image Photos communicate information quickly they are easier to read than text They give greater depth and context to a destination or product Picture a 5 star hotel with a swim up pool bar who wouldn t want to imagine themselves there by Naomi Dyson Read More 15 07 2014 5 TIPS FOR EVERY TRAVEL CONSULTANT Booking travel is a highly competitive landscape but for travel agents there are a few simple strategies that will help you to increase your sales and overall success of your business Based on studies of top performers and other industry professionals the key to success comes from basic strategies consistently implemented by Rachael Seymour Read More 24 06 2014 How can Travel Leaders get people to take action In your role as a travel business leader you will constantly find yourself in the position where you are asking people for things whether it is a task that you are delegating support from a supplier or help to drive business success but did you know most people never truly succeed at this Generally this is because they

    Original URL path: http://www.cornerstoneps.com.au/blog/category/1-news?page=2 (2016-02-12)
    Open archived version from archive


  • Happiness leads to greater success in your travel business | Blog | Cornerstone People Solutions
    want to do book with consultants who are positive smiling and enjoying what they do In personal relationships people are attracted to others who project positivity are easy to get along with and are generally pleased with their surroundings Those who complain or quick to find fault and problems with others or the world are unattractive and deter people and therefore opportunity 2 strategies to increase your happiness Try to generate more positive emotions so that you can increase the level of joy pleasure enthusiasm gratitude and friendship in your life Take action to remove the source of bad feelings so that you suffer less guilt anger envy boredom and irritation How can you bring these strategies into your reality Generate more positive emotions Challenge yourself to rule out the notion that some clients are tyre kickers If you believe that the client will book with you then you will be surprised at how often you are right See the best in your team mates Not many people wake up in the morning intending to be annoying or frustrating Look past their behaviour and try to discover their positive intent Be more adaptable Even though there is often a right and a wrong or a way you have always done something it is important to challenge your thinking and think outside the square Make small changes to improve long term happiness Do things for yourself Read for fun strengthen your body start running eat natural and focus on the ones you love Remove the source of bad feelings Surround yourself with positive people by stamping out negative attitudes Try talking to the Negative Nancy and communicating how their behavior affects you Replace negative thought patterns by repeating positive affirmations If you have a fear of follow up calls you could

    Original URL path: http://www.cornerstoneps.com.au/blog/2014/10/24-happiness-leads-to-greater-success-in-your-travel-business (2016-02-12)
    Open archived version from archive

  • Marketing based on a personalised travel experience | Blog | Cornerstone People Solutions
    they want you to make their life easier or they want you to give them something of value they are willing to pay for For you as their trusted travel advisor they may want A better price Advice on a destination Recommendations on tours transport accommodation Airfare expertise Someone to make the booking In a September 2014 survey travellers were asked what would make them open an email more frequently and the results reveal some strategies to help travel agents to market better 40 2 said less frequent communication 37 7 said sales and discounts 22 said emails with suggestions based on past travel behaviour 1 3 of the respondents reacted favourably to being sent emails related to their upcoming trip like weather updates and current events in the area being visited Marketing is no longer about pitching products or services It is becoming paramount to work towards a more personalised marketing strategy It s time to get smart about how you can proactively impress existing and potential customers More than 8 out of 10 people said that personalised marketing would influence their buying decision positively Here are some ideas to get you started Focus on your database Don t just get names numbers and email addresses improve your ability to sort by preferences and future travel destinations Start to analyse this database and plan accordingly predicting your customers future behaviour and acknowledging their preferences will set you apart from the rest Personalise your marketing strategy the above information will drive the tactic For example Send weekly specials out only to those people interested in that destination Send a trip report out after a team member has been on an educational Get a client to write a summary of the experience they just had on their holiday Email clients three

    Original URL path: http://www.cornerstoneps.com.au/blog/2014/09/23-marketing-based-on-a-personalised-travel-experience (2016-02-12)
    Open archived version from archive

  • Pinterest tips for Travel Agents | Blog | Cornerstone People Solutions
    the 90 s we would print them out and have photo albums on our welcoming coffee table in the 2000 s we graduated to awesome printed photo books and in this decade people are embracing social media sites like Flickr and Pinterest What better way to visually display your credibility than through awesome images that can be accessed by your clients anytime and anywhere On Pinterest the idea is that you PIN items of INTEREST to a board on your page The statistics on Pinterest are growing every month Some recent stats 70 million users 80 of these are female 23 of users go onto Pinterest at least once a day Pinterest users spend more money more often on Pins 80 of pins are repins 47 of US Pinners have purchased due to a recommendation from a Pin What can travel agents pin The idea of Pinterest is that you create boards that will capture the attention of your current clients and potential new clients Create boards that will inform and inspire by showcasing areas of interest to your target market Create a list of popular destinations that you sell and create a board for each of those For example Bali Thailand Gold Coast Africa UK In addition think about the various specialities you promote and build on these stories through pin boards For example river cruising guided holidays honeymoons cooking in Thailand winemaking in Italy health and wellness Consider peoples interests whilst travelling and create specialty boards for such things as food wine culture and sport around the world Maximise your new expertise after returning from a famil create a board to share your recent educational photos 5 reasons Pinning is good for travel agents Sharing your knowledge to create value Pinterest is a great way to demonstrate your

    Original URL path: http://www.cornerstoneps.com.au/blog/2014/08/22-pinterest-tips-for-travel-agents (2016-02-12)
    Open archived version from archive

  • 5 TIPS FOR EVERY TRAVEL CONSULTANT | Blog | Cornerstone People Solutions
    success comes from basic strategies consistently implemented 1 Do your research before presenting your product offering Many travel agents don t take the time to truly discover what it is that the client wants from their holiday They simply ask a couple of basic questions and then dive onto their computer or grab a brochure and start suggesting product and prices 2 Don t assume Don t simply assume that the specific package destination or property that the client requests is actually best suited to their needs and wants On the surface it might seem like an easy sell and it might be but make sure you take the time to discover if this is really the best option for them You can do this by asking clarifying questions like What made you decide on x or What appeals to you about this option or How did you decide which property 3 Participate in product and sales training Keeping ahead of the competition means that you maximise your time with the prospect and that you can confidently share your product expertise Try the Cornerstone People Solutions Consultant Success program Level 1 or 2 program to learn how to deal with the demands of today s customer and do at least one product session per week 4 Present your quote verbally Always make a point to present your product offering to your client verbally and make sure that the visual presentation of the quote is awesome When explaining the product be sure to take the time to explain why you have chosen the product mention the features accommodation flight details etc but make sure that you explain the benefits why this option is best for them 5 Keep in contact Powerful and constant communication is the key to long lasting repeat

    Original URL path: http://www.cornerstoneps.com.au/blog/2014/07/21-5-tips-for-every-travel-consultant (2016-02-12)
    Open archived version from archive

  • How can Travel Leaders get people to take action? | Blog | Cornerstone People Solutions
    from a supplier or help to drive business success but did you know most people never truly succeed at this Generally this is because they are completely trapped in their own wants and desires The leader talks as if their need matters to these people when the reality may be that they couldn t care less It seems that it is unrealistic to assume that the people who work with you have a selfless interest in helping you So how can a leader get people to buy into their agenda Test these 4 simple strategies and let us know how you go Define the big picture People love being part of something worthwhile If you can paint the all important picture that their individual team or business contribution is vital to the overall success then they will feel a responsibility and a desire to work harder just to be part of the winning team Tap into a person s self interest Self interest is a lever that will move people to action Once a person sees how you can meet their needs or advance their cause their resistance to your requests will magically disappear It is an art that takes practise to train yourself to think inside the other person s mind to see their needs and interests and to put your feelings to the side in order to see their truth Master this art and there will be no limits as to what you can accomplish Master the art of timing Never seem to be in a hurry hurrying implies you lack control over yourself and over time Always seem patient as if you know that everything will come to you eventually Become a detective of the right moment to approach and request Get results through your actions If

    Original URL path: http://www.cornerstoneps.com.au/blog/2014/06/20-how-can-travel-leaders-get-people-to-take-action (2016-02-12)
    Open archived version from archive

  • Selling Day Tours pre departure | Blog | Cornerstone People Solutions
    up and book They don t want to seem like a pushy sales person They don t know enough about the destination to be confident in their recommendations It simply doesn t cross their mind they focus on the air and accommodation When prompted by their wholesaler when booking the accommodation all of our agents agreed that this was a great reminder and a helpful approach It made the idea prominent in their mind and they were more likely to make a suggestion to the client afterwards So how can you sell more day tours The key is this try to include the add ons right from the beginning not as an afterthought do you want steak knives with that It is a more caring approach and allows you to look at their desired experience in its entirety Step 3 of our TRAVEL process is Ask Questions and this is your opportunity to build a very clear picture in your mind about the needs and wants of your clients Part of your questioning and note taking should be dedicated to what they would like to experience at the destination General What types of things would you like to do on this holiday Are there any day tours you have considered doing What type of experience are you looking for Specific to the destination Have you thought about whether you will do a luau when you are in Hawaii Do you like the idea of going out to the reef when you are staying in Port Douglas Does the sound of deep sea fishing a snorkelling trip or any other activity appeal to you in Fiji If due to habit you forget to include your touring in the initial quote then don t rule it out as too late Once you

    Original URL path: http://www.cornerstoneps.com.au/blog/2014/05/19-selling-day-tours-pre-departure (2016-02-12)
    Open archived version from archive

  • 2 Questions to set you up for sales success | Blog | Cornerstone People Solutions
    travel agents need to consider two pre questions to set them up for even greater success The first question will help you decide whether or not you will do the quote on the spot or whether you will send them away and give them the price and product details later In today s fast paced world where one can get quotes instantly online clients are often left wondering why they can t get the same speed when visiting or calling an agent Simply by asking How much time have you got today you begin to build a relationship and get an indication as to their desire to get an on the spot price and product option Generally speaking if the consultant does send the client away without the quote they have the intention of investing time and energy into researching the best price and product sometimes though that is their justification but the reality is that they would simply rather put it off If the client truly comes first then this question helps overcome procrastination improves the flow of communication and involves the client in the crucial early planning stages The second question helps you to be proactive and will reduce the likelihood of clients referring to products and prices they have seen online or in the press as an afterthought The idea is to discover what research they have already done so that you can take it into consideration when doing their initial quote Disbelievers may suggest that asking the question What research have you done may encourage shopping around but the harsh reality is that almost 70 of people are already considering more than one option Taking this proactive approach increases the speed in which an enquiry becomes a booking because you are better placed to offer the

    Original URL path: http://www.cornerstoneps.com.au/blog/2014/04/18-2-questions-to-set-you-up-for-sales-success (2016-02-12)
    Open archived version from archive