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  • Nine takes full ownership of Mi9 | Business Spectator
    have to quickly shift into something of real value if it s to become a mainstream success Climate Carbon markets Energy markets Renewable energy Resources Solar energy Wind power CleanTech Science Environment Green Deals Policy Politics Smart Energy Latest stories The nuclear renaissance is stone cold dead There is no nuclear recovery with the industry flailing to stay above water in key markets and its share of global electricity continuing a seemingly inexorable decline Marking the milestones of 2013 Australia s transition to a clean energy economy took some political blows in 2013 but progress on the ground was heartening with energy efficiency solar and wind all providing tangible proof of their future potential Industries Advertising and Marketing Agribusiness Automotive Aviation Construction and Engineering Education Family Business Financial Services Food and Beverages Gaming and Racing Health and Pharmaceuticals HR Industrial relations Information Technology Infrastructure Insurance Manufacturing Media and Digital Resources and Energy Professional Services Property Retail Small Business SME Telecommunications The Ashes Tourism Transport and Logistics Video KGB TV China Spectator CEO Hub Leadership Lab Management Insights Young Leaders Knowledge Centre Adapt or Die Knowledge Hub Business Accelerators Webinars eBooks Menu Nine takes full ownership of Mi9 14 Oct 2013 12 01 PM 1 DataRoom Mergers Acquisitions Industries Advertising and Marketing Information Technology Media and Digital Media group buys out Microsoft s stake in digital advertising business You must be logged in to read this article Not a member yet Register today Business Spectator is available on all of your devices so you can access the latest news and commentary where and how you like Register now Already a member Sign in here Email Address Enter your Email Address Password Enter the password that accompanies your Email Address Remember me Log in Request new password Nine Entertainment Co has reached an agreement with Microsoft to acquire its 50 per cent stake in digital advertising business Mi9 Nine Entertainment Co chief executive officer David Gyngell said Nine had bought out Microsoft s 50 per cent share of Mi9 but they will retain their strategic partnership of twenty years This agreement allows Nine Entertainment Co to retain the key elements of our almost two decade strategic partnership with Microsoft he said It strengthens the platform for Nine Entertainment Co s growing digital video business and ultimately allows us to control 100 of our digital future Under the agreement Mi9 will continue to represent Microsoft s advertising products online The Australian Financial Review reports the deal may delay Nine s float to institutional investors which was reportedly scheduled for later this week The newspaper reports Mi9 was estimated to have made between 25 million and 30 million from display advertising on ninemsn com au in 2012 2013 before interest tax depreciation and amortisation Print this page Related articles 08 Jan Australia risks missing tech boom 08 Jan Google s obey or perish rules of the internet 06 Jan Where the new jobs are 20 Dec iBuy shares rise on debut 20 Dec Roy

    Original URL path: http://www.businessspectator.com.au/news/2013/10/14/information-technology/nine-takes-full-ownership-mi9 (2014-01-13)
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  • Big Data is good for answers, not for questions | Business Spectator
    the slice is irrelevant What matters is how to correct the problematic behaviour You are more likely to hear him tell you something like this when you swing rotate your hips and place 80 per cent of your weight on your left leg Now go and practice that 100 times When it comes to a golf swing causes are mostly irrelevant What matters is changing behaviours Let s look at another example predicting the future prices of Bordeaux wines According to a study by Princeton economist Orley Ashenfelter these prices can be calculated using only three factors The resulting predictions are much more accurate than say the opinions of Bordeaux wine experts or even the prices of those same wines when they are young Not surprisingly this does not make Ashenfelter very popular around oenophiles They are quick to discount and deride his work pointing out that his approach is like reviewing a movie without taking the time to watch it At this point whether or not you are interested in Bordeaux wines you are probably curious about the three factors that Ashenfelter identified This curiosity is an embodiment of our natural desire to understand causes to find out why In reality however this information is unimportant it only matters that the formula works From a business perspective it is only relevant to know that there are three factors not two or four and that they can be accurately collected and measured This is exactly the information that big data can provide An example of the power of big data to predict outcomes without the need to explain them can be found in movie box office results It has long been known that the performance of a movie on its opening weekend is a very strong predictor of its performance across its total run However data from Google searches suggests that a movie s performance can be accurately predicted even before it hits the screen Google analysed the performance of 99 films released in 2012 and found that 70 per cent of the variation in box office performance could be explained by search query volumes In fact query volumes and other movie related variables like trailer views were able to predict a film s opening weekend performance with 92 per cent accuracy Our natural desire to get the bottom of something or conduct root cause analysis is in many cases counterproductive First there is the time and resources that are wasted tracking down reasons and justifications Second even if we find a cause the condition being studied may have changed so that the cause is no longer relevant In fast moving sectors this can be a real concern Third we may find the wrong cause and thus build incorrect assumptions that inaccurately drive future behaviour Our common reliance on allocating blame to stereotypes is an example of this Fourth we may project a reason for something when none actually exists The cause may just be random variation or noise without

    Original URL path: http://www.businessspectator.com.au/article/2013/10/11/information-technology/big-data-good-answers-not-questions (2014-01-13)
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  • Michael Wade | Business Spectator
    disaster for Britain Technology NBN Buzz Mobility BYOD Smart Devices Emerging Tech Applications Big Data Cloud Computing Data Management Reviews Social Media Start ups Security Data Security Identity Management Wireless Security Telecommunication Latest stories Google v Facebook Who knows wins The unparalleled Google Analytics service means Google knows more about internet users than anyone else And runner up Facebook must go further to mine precious user insights if it wants to compete Will Twitter s founder strike social gold twice Biz Stone is looking to tap into the selflessness of others with his latest venture Jelly Enterprises But the just launched app will have to quickly shift into something of real value if it s to become a mainstream success Climate Carbon markets Energy markets Renewable energy Resources Solar energy Wind power CleanTech Science Environment Green Deals Policy Politics Smart Energy Latest stories The nuclear renaissance is stone cold dead There is no nuclear recovery with the industry flailing to stay above water in key markets and its share of global electricity continuing a seemingly inexorable decline Marking the milestones of 2013 Australia s transition to a clean energy economy took some political blows in 2013 but progress on the ground was heartening with energy efficiency solar and wind all providing tangible proof of their future potential Industries Advertising and Marketing Agribusiness Automotive Aviation Construction and Engineering Education Family Business Financial Services Food and Beverages Gaming and Racing Health and Pharmaceuticals HR Industrial relations Information Technology Infrastructure Insurance Manufacturing Media and Digital Resources and Energy Professional Services Property Retail Small Business SME Telecommunications The Ashes Tourism Transport and Logistics Video KGB TV China Spectator CEO Hub Leadership Lab Management Insights Young Leaders Knowledge Centre Adapt or Die Knowledge Hub Business Accelerators Webinars eBooks Menu Michael Wade How complexity could slay your company A consistent corporate strategy streamlined processes and the alignment of personal incentives with organisational goals will help companies navigate complex business environments by Michael Wade 6 02pm November 15 1 comment Big Data is good for answers not for questions Big data is good at predicting outcomes but does a poorer job of explaining the causes that drive them It can only provide answers for the right types of questions by Michael Wade 7 12am October 11 2 comments Employing a SICK social media strategy IMD s Michael Wade explores how organisations should engage with social media arguing that a successful strategy comes down to the right Segmentation Implementation Critical mass and Knowledge integration by Michael Wade 9 01pm May 02 How complexity could slay your company A consistent corporate strategy streamlined processes and the alignment of personal incentives with organisational goals will help companies navigate complex business environments by Michael Wade 6 02pm November 15 1 comment Big Data is good for answers not for questions Big data is good at predicting outcomes but does a poorer job of explaining the causes that drive them It can only provide answers for the right types of questions by

    Original URL path: http://www.businessspectator.com.au/contributor/michael-wade (2014-01-13)
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  • Indonesia takes tobacco plain packaging dispute to WTO | Business Spectator
    blows in 2013 but progress on the ground was heartening with energy efficiency solar and wind all providing tangible proof of their future potential Industries Advertising and Marketing Agribusiness Automotive Aviation Construction and Engineering Education Family Business Financial Services Food and Beverages Gaming and Racing Health and Pharmaceuticals HR Industrial relations Information Technology Infrastructure Insurance Manufacturing Media and Digital Resources and Energy Professional Services Property Retail Small Business SME Telecommunications The Ashes Tourism Transport and Logistics Video KGB TV China Spectator CEO Hub Leadership Lab Management Insights Young Leaders Knowledge Centre Adapt or Die Knowledge Hub Business Accelerators Webinars eBooks Menu Indonesia takes tobacco plain packaging dispute to WTO 21 Sep 2013 3 35 AM 1 Industries Advertising and Marketing Health and Pharmaceuticals Indonesia takes first step towards launching formal trade dispute You must be logged in to read this article Not a member yet Register today Business Spectator is available on all of your devices so you can access the latest news and commentary where and how you like Register now Already a member Sign in here Email Address Enter your Email Address Password Enter the password that accompanies your Email Address Remember me Log in Request new password AAP Indonesia has joined a growing battle at the World Trade Organisation over Australia s landmark plain packaging rules for tobacco the global body says The WTO said that Indonesia had made a formal request for consultations with Australia on the issue which under the Geneva based organisation s rules is the first step towards a full blown trade dispute Indonesia is the fifth country to challenge Australia at the WTO over its pioneering legislation passed in 2011 and in force since last December and which aims to curb smoking by requiring tobacco products to be sold in drab green boxes with the same typeface and graphic images of diseased smokers The other cases have been brought by Ukraine Honduras the Dominican Republic and Cuba The latter trio all cigar producers have cited concerns that the legislation covers all tobacco products not just cigarettes The plaintiff countries maintain that Australia s law breaches international trade rules and intellectual property rights to brands arguments rejected by Canberra and which also failed to convince Australia s High Court in a case brought by tobacco firms The Geneva based WTO oversees its 159 member countries respect for the rules of global commerce Its dispute settlement process steered by independent trade and legal experts can last for years In the event that the plaintiffs won their case the WTO s disputes settlement body would have the power to authorise retaliatory trade measures against Australia if the country failed to fall into line Print this page Related articles 20 Dec The year in charts 10 Dec Patients doctors at odds over electronic medical records access study 05 Dec Innovation echoes down family lines 03 Dec Ingenia expands with holiday park deal 02 Dec Ramsay to expand in France More from Business Spectator Technology Adapt or

    Original URL path: http://www.businessspectator.com.au/news/2013/9/21/health-and-pharmaceuticals/indonesia-takes-tobacco-plain-packaging-dispute-wto (2014-01-13)
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  • Facebook broadens effort to show ad payoff | Business Spectator
    the milestones of 2013 Australia s transition to a clean energy economy took some political blows in 2013 but progress on the ground was heartening with energy efficiency solar and wind all providing tangible proof of their future potential Industries Advertising and Marketing Agribusiness Automotive Aviation Construction and Engineering Education Family Business Financial Services Food and Beverages Gaming and Racing Health and Pharmaceuticals HR Industrial relations Information Technology Infrastructure Insurance Manufacturing Media and Digital Resources and Energy Professional Services Property Retail Small Business SME Telecommunications The Ashes Tourism Transport and Logistics Video KGB TV China Spectator CEO Hub Leadership Lab Management Insights Young Leaders Knowledge Centre Adapt or Die Knowledge Hub Business Accelerators Webinars eBooks Menu Facebook broadens effort to show ad payoff Reuters 20 Sep 2013 9 41 AM Technology Social Media Industries Advertising and Marketing Social network to allow group of major marketers to measure the effectiveness of their ads in the latest move to prove that advertising on Facebook leads to real world sales You must be logged in to read this article Not a member yet Register today Business Spectator is available on all of your devices so you can access the latest news and commentary where and how you like Register now Already a member Sign in here Email Address Enter your Email Address Password Enter the password that accompanies your Email Address Remember me Log in Request new password Facebook Inc is expanding a service that lets a group of major marketers measure the effectiveness of their ads in the company s latest move to prove that advertising on the world s largest social network leads to real world sales The service which Facebook quietly rolled out in the United States during the past year analyzes its users mobile phones and wireless providers to see who has switched handsets or carriers after looking at an ad Facebook which says users personal data are hidden from advertisers will begin offering the service to telecom industry advertisers in nine other countries this week with a target of 25 countries by year s end With 1 15 billion members Facebook has stepped up efforts over the past year to forge stronger ties with advertisers across different industries and put to rest any skepticism about the payoff that ads on its social network can deliver In October Facebook partnered with Datalogix a data mining firm to help show marketers of consumer packaged goods how their Facebook campaigns led to in store retail sales Telecom is the third largest category of digital brand advertising in the United States behind retail and consumer packaged goods according to industry research firm eMarketer Facebook s mobile apps automatically detect a user s phone model and wireless provider to optimise its online service for them That data also provides valuable insights We have the ability to understand how the ads actually influenced the device that somebody had and all that data sits within Facebook said Brad Smallwood who oversees Facebook s measurements and

    Original URL path: http://www.businessspectator.com.au/news/2013/9/20/technology/facebook-broadens-effort-show-ad-payoff (2014-01-13)
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  • Honduras takes Australia to WTO | Business Spectator
    flailing to stay above water in key markets and its share of global electricity continuing a seemingly inexorable decline Marking the milestones of 2013 Australia s transition to a clean energy economy took some political blows in 2013 but progress on the ground was heartening with energy efficiency solar and wind all providing tangible proof of their future potential Industries Advertising and Marketing Agribusiness Automotive Aviation Construction and Engineering Education Family Business Financial Services Food and Beverages Gaming and Racing Health and Pharmaceuticals HR Industrial relations Information Technology Infrastructure Insurance Manufacturing Media and Digital Resources and Energy Professional Services Property Retail Small Business SME Telecommunications The Ashes Tourism Transport and Logistics Video KGB TV China Spectator CEO Hub Leadership Lab Management Insights Young Leaders Knowledge Centre Adapt or Die Knowledge Hub Business Accelerators Webinars eBooks Menu Honduras takes Australia to WTO 13 Sep 2013 10 58 PM Industries Advertising and Marketing Health and Pharmaceuticals Manufacturing Honduras launches WTO dispute over tobacco plain packaging You must be logged in to read this article Not a member yet Register today Business Spectator is available on all of your devices so you can access the latest news and commentary where and how you like Register now Already a member Sign in here Email Address Enter your Email Address Password Enter the password that accompanies your Email Address Remember me Log in Request new password AAP Honduras has raised the pressure on Australia over its landmark plain packaging rules for tobacco by launching a full blown dispute at the World Trade Organisation the global body says The WTO said on Friday that Honduras one of four countries that say they oppose Australia s legislation on commercial grounds had requested the formation of a dispute settlement panel to settle the issue It is the second time that Honduras has made such a request Its first attempt in November 2012 was blocked by Australia a move allowed just once under WTO rules Australia s pioneering legislation passed in 2011 and in force since last December aims to curb smoking by requiring tobacco products to be sold in drab green boxes with the same typeface and graphic images of diseased smokers Given that the legislation covers all tobacco products not just cigarettes it been challenged at the WTO by Honduras and fellow cigar producing nations Cuba and the Dominican Republic Australia blocked the Dominican Republic s first request for a panel in December 2012 and the country has not made a second one yet In what is its first ever WTO case as a plaintiff meanwhile Cuba has not moved beyond requesting consultations with Australia a warning shot under the WTO system The first country to challenge the law was Ukraine in March 2012 The process was put on ice eight months later at Ukraine s request before being reactivated last month but the dispute settlement panel has not yet been formed The plaintiff countries maintain that Australia s law breaches international trade rules and intellectual property

    Original URL path: http://www.businessspectator.com.au/news/2013/9/13/advertising-and-marketing/honduras-takes-australia-wto (2014-01-13)
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  • The bright sparks torching traditional news | Business Spectator
    more than the actual sale price Then the Graham family decided they were bailing out of the newspaper business after 80 years and sold The Washington Post to Amazon com founder Jeff Bezos for US250 million But there was something of a bright spark this week when Robert Allbritton publisher of Washington news publication Politico said he had acquired the three year old news site Capital New York and that he intended to turn it into the Empire State s own Politico Politico started in January 2007 when two Washington Post journalists Jim VandeHei and John Harris decided to decamp and set up their own shop Politico comprises of a free website a free newspaper distributed mostly on Capitol Hill and the US5000 a year PoliticoPro which gives users access to premium content While financials are not available for the privately held company it began to turn a profit within two years of launching Professor Bill Grueskin dean of academic affairs at Colombia University said where Politico has been successful is in targeting a niche market in this case political types in Washington DC and providing crucial information they can t afford to miss By providing this type of content they can give advertisers access to the eyes of America s decision makers To a certain extent what they are doing has been a lucrative model for media for some time narrowly focused industry publications that people in that industry have to read For example if someone s business relies on what the copper price is then they are going to pay to find out that information Then you have their advertising model A health care company might be willing to pay for an ad if they want the attention of politicians considering and a niche publication like Politico s newspaper gives them a place to do that Professor Grueskin said Can you create that niche publication in New York I don t know I think it is going to be much harder Politico publisher Allbritton is pushing ahead regardless Six weeks ago he sold his family s seven television stations for nearly US1 billion so he could provide Capital New York with the firepower it needs to become New York s Politico The site will bring on two dozen new journalists and editors and launch a PoliticoPro style premium content service for about US1000 a year That is a hefty ask when you can get The New York Times for US195 a year The publication will focus laser like on New York and its power centres including the media city and state politics culture and business It will target a sophisticated insider audience of New York s most powerful Allbritton said in an email to Politico staff To succeed these publications must exist in areas where reader interest is very strong and the potential to sell targeted ads and subscriptions is very high While it won t have quite the same resources at hand Capital New York will be

    Original URL path: http://www.businessspectator.com.au/article/2013/9/13/media-and-digital/bright-sparks-torching-traditional-news (2014-01-13)
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  • Breakfast Deals: Seek and sell | Business Spectator
    expected to use the 261 million windfall from the sale of his stakes in SEEK and Magellan Financial Group to pay down his private debts Packer has offloaded his 4 per cent stake in online advertising juggernaut SEEK for 125 million The move doesn t quite end his long association with the company with the gaming billionaire maintaining a stake in SEEK s Chinese arm Zhaopin But that business is being prepared for a float for some time in the next 18 months Packer actually sold down his stake in 2009 but then built a smaller holding back up again Meanwhile Packer s private company Cavalane Holdings has also offloaded an 8 3 per cent stake in Magellan Financial Group for 136 million Lloyds Banking Group Westpac Banking Corporation ANZ Banking Group Macquarie Group Westpac Banking Corporation and ANZ Banking Group have reportedly emerged on the short list for Lloyds Banking Group s Australian finance and commercial lending businesses According to The Australian people familiar with the situation say that investment bank Macquarie Group is also on the short list Commonwealth Bank of Australia did express some interest but never really seemed to be committed to the idea Now it appears that National Australia Bank is also out of the running APA Group Envestra Pipeline company APA Group has made it clear that if Envestra wants a more generous offer it ll have to open up its books APA is offering 0 1678 shares for every Envestra share in the rack and onlooking analysts are broadly in agreement that the target can afford to jostle for a little more We can t advance anything without due diligence APA managing director Mick McCormack said yesterday Until we get access to due diligence we re not going anywhere APA owns 33 per cent of Envestra so it has a commanding position over the future ownership of the company whether it ends up joined with APA or somewhere else The Australian Competition and Consumer Commission has opened up informal investigations into the proposed tie up between the two and the independent directors of Envestra have told APA that 0 1678 shares ain t enough Billabong International Altamont Capital Partners Centerbridge Partners Oaktree Capital Business Spectator s Stephen Bartholomeusz has a ripper piece on the latest news on Billabong International and the Takeovers Panel so we ll try to keep it short and sweet here The Panel ultimately ruled that it had a problem with a few elements of the US294 million 326 million recapitalisation plan from Altamont Capital Partners particularly the enormous 20 per cent break fee They asked the pair to revise the agreement which they have done and details can be found in Bartholomeusz s piece While the panel deemed Altamont s proposal unacceptable it should be stated that the behaviour of Centerbridge Partners and Oaktree Capital the two US investors that raised concerns about the Altamont deal is worthy of the title acceptable The pair snapped up Billabong debt in

    Original URL path: http://www.businessspectator.com.au/article/2013/8/22/advertising-and-marketing/breakfast-deals-seek-and-sell (2014-01-13)
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