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  • Tech Titans | Business Spectator
    app will have to quickly shift into something of real value if it s to become a mainstream success Climate Carbon markets Energy markets Renewable energy Resources Solar energy Wind power CleanTech Science Environment Green Deals Policy Politics Smart Energy Latest stories Marking the milestones of 2013 Australia s transition to a clean energy economy took some political blows in 2013 but progress on the ground was heartening with energy efficiency solar and wind all providing tangible proof of their future potential A fifth year of declining power consumption Power consumption fell again in 2013 dipping 2 8 per cent across the National Electricity Market as scheduled renewables rose to 12 per cent of the market Industries Advertising and Marketing Agribusiness Automotive Aviation Construction and Engineering Education Family Business Financial Services Food and Beverages Gaming and Racing Health and Pharmaceuticals HR Industrial relations Information Technology Infrastructure Insurance Manufacturing Media and Digital Resources and Energy Professional Services Property Retail Small Business SME Telecommunications The Ashes Tourism Transport and Logistics Video KGB TV China Spectator CEO Hub Leadership Lab Management Insights Young Leaders Knowledge Centre Adapt or Die Knowledge Hub Business Accelerators Webinars eBooks Menu Tech Titans Google v Facebook Who knows wins The unparalleled Google Analytics service means Google knows more about internet users than anyone else And runner up Facebook must go further to mine precious user insights if it wants to compete by Ben Shepherd 9 45am January 10 Google s obey or perish rules of the internet When a fast growing and heavily backed lyrics website ran afoul of Google it effectively fell off the internet The 60 per cent drop in traffic was a chilly reminder of Google s power by Ben Shepherd 6 33am January 08 Accenture expects consulting business to pick up Company aims to to build on the strength in its outsourcing unit that helped it report better than expected quarterly results by Reuters 11 04am December 20 Target suffers severe cyber breach Up to 40 million accounts compromised by AAP 8 54am December 20 Buffering Google s video future With unparalleled online power Google has the ability to rewrite digital advertising as it pleases Traditional banner ads are being replaced by video and the market will follow by Ben Shepherd 6 59am December 20 HP boss scores major pay hike Meg Whitman now draws an annual base salary of 1 5 million reflecting the 93 per cent rise in HP stock this year by Reuters 11 22am December 18 Canada s competition watchdog eyes Google s search dominance Files legal motion against Google by Reuters 9 35am December 17 Qualcomm unexpectedly promotes Mollenkopf to CEO Quashes speculation that he would be poached to lead Microsoft by Reuters 9 29am December 16 Lawsuit accuses IBM of hiding China risks amid NSA scandal Accused of concealing information that saw its market value plunge more than US12 billion by Reuters 11 16am December 13 Cisco cuts long term revenue earnings target Shares slip to a seven

    Original URL path: http://www.businessspectator.com.au/technology/tech-titans (2014-01-12)
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  • Google v Facebook: Who knows wins
    handful of large sites don t use the service including RealEstate com au LinkedIn and Yahoo 7 and more interestingly the biggest site aside from Google Facebook Before Google Analytics came along measurement of what happened on websites was pretty lousy Aside from top line numbers around page impressions system browser unique browsers time of day and location information was pretty limited Google mashed together acquisitions such as Trendanalyzer Urchin and Measure Map to create a much simpler yet far more detailed and intuitive tool And they gave it away for free There s no denying that Google is supplying the majority of the backbone of the ad supported internet its Chrome browser is now the leading browser in most countries the majority of digital advertisements are served via the company s DoubleClick ad serving technology and the majority of publishers rely on its analytics service to understand their audience Most are using YouTube as their default video solution and rely heavily on embedding content posted to YouTube within stories to increase page dwell and engagement As a result Google knows far more about a website s users and their wider online habits than the actual owners of the website are likely to And so they should Google is doing most of the heavy lifting and most publishers are failing to innovate as it s simply easier for them to let Google do it and then use their kit The other digital business with a similar scale of valuable user data is Facebook It knows a stack about most people online age location education friendship circle close friends places visited interests life stage preferred brands entertainment preferences and like Google Facebook has its own ambitions of being more than just a destination and more of an omnipresent consumer internet backbone

    Original URL path: http://www.businessspectator.com.au/print/765426 (2014-01-12)
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  • Google's 'obey or perish' rules of the internet | Business Spectator
    this article Not a member yet Register today Business Spectator is available on all of your devices so you can access the latest news and commentary where and how you like Register now Already a member Sign in here Email Address Enter your Email Address Password Enter the password that accompanies your Email Address Remember me Log in Request new password Christmas was officially cancelled for heavily VC backed music lyrics site Rap Genius The site backed by prominent venture capitalist organisation Andreessen Horowitz managed to irk Google with its search engine optimisation tactics enough to spark an official investigation on Christmas Eve Rap Genius basically has written lyrics for popular music songs of all genres but is considered by many to be superior to other lyrics sites due to its use of notations to explain meaning and intent behind lyrics When conducting the investigation Google didn t at all like what it saw and lowered its search engine ranking position significantly removing Rap Genius from the front page of Google search results for prominent music lyrics and placing it in the wasteland of page 6 and beyond The result Rap Genius traffic fell off a cliff the re ranking came into effect on Christmas Day and caused a 60 per cent drop in traffic according to Quantcast According to Valleywag Rap Genius had effectively been kicked off the internet So what happened And what does it all mean It all started when a blogger named John Marbach posted an email he had received from one of Rap Genius s co founders Mahbod Moghadam on his blog Moghadam was spruiking the Rap Genius blog affiliate network and asked the blogger to embed links to Rap Genius results for the new Justin Bieber album if he was going to post about it on his blog Moghadam s promise was massive traffic Marbach s post raising concerns of Rap Genius growth hacking their term others called it shady SEO strategy made its way around the internet and was picked up Y Combinator s Hacker News forum by Google s Matt Cutts Cutts was concerned that Rap Genius was engaging in a manipulative linking scheme designed to trick search engines like Google into thinking that the site was potentially more relevant and trusted than it actually was These sorts of shady SEO tactics have been around for more than a decade but Google is growing less and less tolerant of them and is taking actions to demonstrate that if you want Google visibility you need to play by Google s rules The traffic drop for Rap Genius was immediate and significant A 60 per cent drop within 24 hours It demonstrated two things For one it showed just how reliant the majority of websites are on Google to provide traffic Without Google referrals traffic drops with less traffic there s less pages with less pages there s less advertising impressions with less advertising there s less revenue Most sites generate between 40 65

    Original URL path: http://www.businessspectator.com.au/article/2014/1/8/technology/googles-obey-or-perish-rules-internet (2014-01-12)
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  • What we learned about media in 2013 | Business Spectator
    marketing and digital acquired the rights to the domestic 20 20 competition and somehow managed to steal the V8 Supercars whose CEO is fired Ten CEO James Warburton franchise from Network Seven Ratings wise the network s performance has been sluggish but there are some faint signs of improvement towards the end of the year including the performance of the debut 20 20 game on a Saturday night with a 753 000 metro rating McLennan and Murdoch will be hoping in 2014 there will be more media attention on Ten s programming and less on its financial performance The rapid revenue decline of print media Month after month the Standard Media Index data sourced from Australian media agencies told the same story print media advertising revenue is bleeding rapidly in the Australian market Despite circulation declines being in the mid single digits advertising revenue is down by over 20 per cent and essentially revenues that formerly were placed into print are the largest contributor to the growth of digital media channels The reality is most local content requires both print and digital revenues for funding and the rapid erosion of print advertising revenue will ultimately hurt digital media content quality in time And the resilience of TV TV advertising continues to be the lead channel for most advertisers and is on track in 2013 to basically remain at the same levels it was in 2012 hovering around the 3 7 billion mark Digital advertising hasn t killed television whatsoever digital s growth has come predominantly from print channels and TV continues to evolve and show relevance for viewers and advertisers Both Seven and Nine had strong years in 2013 and Foxtel continues to become a larger player in the advertising market via its sales vehicle Multi Channel Network Gyngell s jam packed year In December of 2012 David Gyngell was trying to save his company as well as adjusting to life as a new father Twelve months later Nine Entertainment Company has floated successfully on the ASX and Nine had another strong year Nine had a 38 4 per cent share of the key 25 54 demographic and enjoyed solid results from local productions The Voice The Block House Husbands NRL and Big Brother He also led NEC s digital business Mi9 splitting from former joint venture partner Microsoft and sold NEC s stake in iSelect for a reported 6x return 2014 is unlikely to be any less frantic as NEC aims to demonstrate to investors and the market it can successfully find a lucrative strategic fit between across its varied assets Celebrity as media It used to be that celebrity needed the media to reach an audience now it appears to be the other way around Big time celebrities have direct to fan media reach that eclipses many large scale media outlets and realising that advertisers generally follow the eyeballs some of these celebrities are looking to generate revenue from these social media assets The best example of how

    Original URL path: http://www.businessspectator.com.au/article/2014/1/2/technology/what-we-learned-about-media-2013 (2014-01-12)
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  • The year ahead in media | Business Spectator
    IPO space will be dominated by B2B companies The past two years have seen three prominent consumer facing digital media IPOs find success LinkedIn Facebook and Twitter In 2014 there is no natural consumer facing digital media candidate for IPO It s too early for Spotify a company like Buzzfeed is in all likelihood seeking an acquisition not a listing as would Snapchat Hulu appears to be in a holding pattern and Pinterest needs to demonstrate a revenue plan It is likely 2014 s media IPOs will come from the business focused advertising technology area Companies such as Rubicon Project and AppNexus are the obvious choices both have global operations an established client base and growing revenues Ad tech is a speculative play especially considering the data strength and resources of Facebook and Google but in the absence of any big time consumer play investors will look closely at it Domestic TV market will become even more competitive Nine Entertainment Co s ASX listing means its performance is now a public matter and all three of the free to air TV businesses are now listed entities Seven West Media is up 42 per cent for the year to date Ten down 3 45 per cent and Nine is down 0 76 per cent from its IPO price All three have a lot to gain or lose in 2014 Nine needs to continue its share gains and turn this increased ad revenue into increased profits while managing its debt levels and demonstrating it can use this strong FTA TV position to benefit its digital ticketing and events businesses Ten must begin to give investors some signs of hope after almost four years of miserable results with strong programming and a steady ratings improvement Seven has been on top for the better part of a decade and is not going to want to give up those benefits Seven in particular over the past decade has shown that success and momentum fuels further success and momentum it needs to hold its leadership position and fend off a very hungry Nine and Ten Facebook revenues will eclipse 9 billion in 2014 Facebook delivered a 2 billion plus quarter for the three months ending September 30 and its revenues continue to grow There is no reason to believe their calendar Q4 won t be another monster and this will give it serious momentum heading into 2014 Expect Facebook to keep delivering 40 per cent year on year growth each quarter in 2014 driven by continued new data and advertising products which will take it past 9 billion in revenue for the year This will make Facebook twice the size of former number two Yahoo yet still less than 20 per cent the scale of the mammoth Google Software and consultancy companies will continue to chase marketing spend Advertising agencies have talked a lot about Big Data for the past two years so much so that for many the term has lost all meaning Agencies like

    Original URL path: http://www.businessspectator.com.au/article/2013/12/30/media-and-digital/year-ahead-media (2014-01-12)
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  • Google v Facebook: Who knows wins | Business Spectator
    for my web browser called Ghostery The purpose Basically I wanted to see who was tracking my web usage when I visited certain websites My curiosity was piqued mainly because I wanted to see which domestic publishers were allowing third party and ad network tags on their site and who these were Ghostery not only displays the ad networks that are tracking usage but it also displays analytics programs such as Google Analytics and Omniture as well as other information gathering services that monitor activity like mouse over and real time usage Visiting an article page on The Age com au I see that there are 27 different companies tracking my activity on a news com au article 22 different trackers and on news ninemsn com au 16 The striking thing for me isn t the amount of companies building their business by tracking internet users activity this doesn t bother me it s been this way for a long time and to me feels simply an extension of old fashioned direct mail it s the fact that almost every single website I visit is using Google Analytics as a central tool to better understand their users Don t get me wrong I think Google Analytics is a very solid piece of software but it does seem odd that media companies many of them currently fighting a losing battle against the advertising might of Google rely on it so heavily to generate key insights required to help them improve their business The Sydney Morning Herald The Age News com au Herald Sun The Australian Ninemsn Business Spectator Carsales Seek Network Ten ESPN and Fox Sports and hundreds of other prominent local sites all use Google Analytics So does Twitter Only a handful of large sites don t use the service including RealEstate com au LinkedIn and Yahoo 7 and more interestingly the biggest site aside from Google Facebook Before Google Analytics came along measurement of what happened on websites was pretty lousy Aside from top line numbers around page impressions system browser unique browsers time of day and location information was pretty limited Google mashed together acquisitions such as Trendanalyzer Urchin and Measure Map to create a much simpler yet far more detailed and intuitive tool And they gave it away for free There s no denying that Google is supplying the majority of the backbone of the ad supported internet its Chrome browser is now the leading browser in most countries the majority of digital advertisements are served via the company s DoubleClick ad serving technology and the majority of publishers rely on its analytics service to understand their audience Most are using YouTube as their default video solution and rely heavily on embedding content posted to YouTube within stories to increase page dwell and engagement As a result Google knows far more about a website s users and their wider online habits than the actual owners of the website are likely to And so they should Google is

    Original URL path: http://www.businessspectator.com.au/article/2014/1/10/technology/google-v-facebook-who-knows-wins?destination=node/765426 (2014-01-12)
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  • Will Twitter's founder strike social gold twice?
    friends of friends using pictures Jelly is hoping its program represents the commercially lucrative answer to the next step for social media It s not hard to imagine that the true promise of a connected society is people helping each other the company boldly proclaims in a blog post announcing its launch Jelly relies on altruism and will in part succeed or fail based on whether Stone and fellow co founder Ben Finkel are right in judging the world as largely an empathetic place People will be eager to help each other on Jelly because we are driven to help Stone asserts in the video 2 accompanying the launch If you have a question there s somebody out there who knows the answer There is no question about that but first they need to draw people to use the app and then hope people care enough to help out their friends and acquaintances with what will at times be rather brainless questions Expect queries like what is Jelly all about and how cute does my dog look in this hat to reign in the early days but it will need to quickly shift into something of real value to convince the early adopters to bring a broader audience into the fold Otherwise it will wind up as a less social and more simple version of Facebook While it may be effortless to pick holes in the project as a modern search engine it s also easy to imagine the app winning admirers for ease of use Users simply take a picture or use one already on their phone alter it in any way they like and write a question which is delivered to their contacts It fell down for me at this point as none of my contacts have yet

    Original URL path: http://www.businessspectator.com.au/print/764966 (2014-01-12)
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  • Will Twitter's founder strike social gold twice? | Business Spectator
    and Energy Professional Services Property Retail Small Business SME Telecommunications The Ashes Tourism Transport and Logistics Video KGB TV China Spectator CEO Hub Leadership Lab Management Insights Young Leaders Knowledge Centre Adapt or Die Knowledge Hub Business Accelerators Webinars eBooks Menu Will Twitter s founder strike social gold twice Daniel Palmer 8 Jan 3 31 PM Technology Social Media Biz Stone is looking to tap into the selflessness of others with his latest venture Jelly Enterprises But the just launched app will have to quickly shift into something of real value if it s to become a mainstream success You must be logged in to read this article Not a member yet Register today Business Spectator is available on all of your devices so you can access the latest news and commentary where and how you like Register now Already a member Sign in here Email Address Enter your Email Address Password Enter the password that accompanies your Email Address Remember me Log in Request new password What if we had to build a search engine not a decade ago but in today s technology landscape how would we do something like that Biz Stone co founder of Twitter and Jelly Biz Stone who shot into the public consciousness as a co founder of social media phenom Twitter is at it again this time hoping to tap into the selflessness of others The above quote is how he begins explaining his new venture Jelly Enterprises an eagerly anticipated app that launched on Android and iOS devices today As we speculated on Business Spectator last week Stone s new initiative is essentially a next level Q A service arguably something of a hybrid between Ask com and Instagram Users of the app will tap into their Twitter and Facebook contacts to pose questions of friends and friends of friends using pictures Jelly is hoping its program represents the commercially lucrative answer to the next step for social media It s not hard to imagine that the true promise of a connected society is people helping each other the company boldly proclaims in a blog post announcing its launch Jelly relies on altruism and will in part succeed or fail based on whether Stone and fellow co founder Ben Finkel are right in judging the world as largely an empathetic place People will be eager to help each other on Jelly because we are driven to help Stone asserts in the video accompanying the launch If you have a question there s somebody out there who knows the answer There is no question about that but first they need to draw people to use the app and then hope people care enough to help out their friends and acquaintances with what will at times be rather brainless questions Expect queries like what is Jelly all about and how cute does my dog look in this hat to reign in the early days but it will need to quickly shift into something of

    Original URL path: http://www.businessspectator.com.au/article/2014/1/8/social-media/will-twitters-founder-strike-social-gold-twice?destination=node/764966 (2014-01-12)
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